New Initiative to Fight Childhood Obesity
A new initiative billed as the first of its kind was unveiled today to help battle one of the nation's biggest health problems--childhood obesity.
The Alliance for a Healthier Generation, a joint effort between the American Heart Association and the William J. Clinton Foundation, announced the Alliance Healthcare Initiative, which is designed to give children better access to health care to fight obesity.
More than one-third of children in the United States are overweight or obese, raising fears that they could be the first generation in recent history to have shorter lifespans than their parents. One of the biggest problems many families face in fighting obesity is getting insurance companies to pay for doctors' visits and other care to help deal with the problem.
Under the plan, insurance companies would pay for at least four visits to a dietician and four visits to a physician each year to provide guidance for how to eat better and take other steps to reduce and control their weight.
Blue Cross of North Carolina and Blue Cross Blue Shield of Massachusetts have signed onto the initiative, along with two of the biggest insurers -- Aetna and WellPoint -- and organizers hope others will follow suit. Several companies, including Pepsico, Owens Corning and Paychex have also joined, offering the benefit to children of their employees.
Organizers expect the intiative will provide the new benefit to about 1 million children in the first year, and more than 6 milllion within three years.
Posted by: bikes-everywhere | February 19, 2009 4:54 PM | Report abuse
Posted by: SteveParkerMD | February 19, 2009 9:19 PM | Report abuse
Posted by: DrRobertCarlParisien | February 21, 2009 2:29 PM | Report abuse
The comments to this entry are closed.