Smart Choices ceases food-label program
Smart Choices, the food-industry created and funded front-of-package food labeling system that gained notoriety for designating sugary Froot Loops cereal as nutritious has called a halt to the program.
Citing recent inquiries from the U.S. Food and Drug Administration and Connecticut Attorney General Richard Blumenthal, who both expressed concern that the labeling system launched in August could prove misleading to consumers, Smart Choices officials said the program would suspend operations and pledged to work with the FDA in developing a universal front-of-package labeling system.
Consumer advocates and nutrition experts have for years been saying such a system is needed to help people better understand the nutritional value of the foods they buy. As companies and health organizations have created their own labeling systems and logos, supermarket shelves have become crowded with competing, and often confusing, messages about foods' health benefits.
Jennifer LaRue Huget
October 23, 2009; 4:38 PM ET
Categories: Nutrition and Fitness
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