We've all seen those ads for Dannon's Activia yogurt and DanActive dairy drink, right? The ones with the funky graphics that show how the probiotics on those products go about relieving irregularlity and fending off flu and colds? Those ads will soon be things of the past.
Read the Perspectives on Psychological Science article We all know the old saying, "You're only as young as you feel." Well, there may be some truth to that, according to researchers at Harvard and the Massachusetts Institute of Technology. Ellen Langer, a psychologist at Harvard University who studies how the...
According to press materials announcing a new study's publication in the January 2011 edition of the Journal of the American Dietetic Association, researchers found that among 2,500 adults ages 70 to 79, those who maintained a diet deemed "healthy" were less likely to die and more likely to enjoy good health during the 10-year period examined.
Jennifer LaRue Huget
| December 28, 2010; 7:00 AM ET |
Categories: Aging, Dietary Guidelines, General Health, Nutrition and Fitness, Obesity, Prevention, life expectancy
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Your behavior would be perfectly normal, according to new research published in the Journal of Consumer Research. Through a series of five connected studies, marketing professors at two Texas Universities found that when people bought gifts for friends that expressed the friend's social identity but that were contrary to the gift-buyer's own identity, the gift-buyer took steps to re-establish his own identity by shunning the gift or buying himself something that shored up his own identity.