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Posted at 5:26 PM ET, 11/16/2010

A new name for College of Notre Dame

By Daniel de Vise

Leaders of the College of Notre Dame on Tuesday announced a name change to Notre Dame of Maryland University, effective in September 2011.

College President Mary Pat Seurkamp debuted the new name at a meeting on the Baltimore campus.

"'Notre Dame of Maryland' honors our proud tradition," she said, according to a release, "while 'University' enthusiastically embraces our path forward in leadership in liberal arts, health sciences and education--nationally and internationally."

The new name comes with a new logo and "branding identity," conveyed in everything from the school web site to its athletic uniforms.

The change follows several months of committee study and focus groups. Trustees approved the change Oct. 30.

A release notes that "external sources, including U.S. News & World Report and The Carnegie Foundation, routinely categorize Notre Dame as a university. In fact, Notre Dame's original charter envisioned the progression, authorizing the school to establish masters' and doctoral level degrees since its founding by the School Sisters of Notre Dame in 1895."

Last year, neighboring Loyola College in Maryland accomplished a similar academic upgrade, changing its to Loyola University Maryland.

Loyola's president, the Rev. Brian Linnane, said at the time that the designation "college" no longer reflected "who we are as an institution," with 3,700 undergraduates, 2,500 graduate students and graduate programs in nine disciplines. Market researchers surveyed prospective students and found that two-thirds said they thought it is more prestigious to attend a university than a college.

That change, too, came with a branding strategy, a new web site and new ads and road signs.

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By Daniel de Vise  | November 16, 2010; 5:26 PM ET
Categories:  Administration, Marketing  | Tags:  College of Notre Dame, Notre Dame Maryland University, Notre Dame name change  
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Comments

Maybe they finally realized the acronym for College of Notre Dame of Maryland wasn't very flattering.

Posted by: Rogueperson | November 17, 2010 11:08 AM | Report abuse

Go Loyola!

Posted by: VoiceofReason77 | November 17, 2010 2:48 PM | Report abuse

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