College Inc. Archive: Marketing
Harvard nets 35,000 applications
Several top universities are reporting another year of record applications, perpetuating the industry trend of application inflation and striking fear in the hearts of worthy high school seniors everywhere. Harvard received nearly 35,000 applications, a 15 percent increase over last...
By
Daniel de Vise
| January 20, 2011; 11:32 AM ET |
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Comments (5)
Categories:
Admissions, Aid, Marketing, Privates
| Tags:
Harvard admissions, Stanford admissions, application inflation, college applications
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Prince George's faculty unhappy with customer-service badges
Community college professors don't always get the respect afforded to their counterparts at four-year universities. That may explain why faculty at Prince George's Community College have not warmed to a campus-wide initiative that asks them to wear name badges and...
By
Daniel de Vise
| January 10, 2011; 9:25 AM ET |
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Comments (7)
Categories:
Administration, Community Colleges, Labor, Marketing
| Tags:
PGCC faculty reject name badges, community college faculty badges, faculty reject nametags, professors protest wearing nametags
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A new name for College of Notre Dame
Leaders of the College of Notre Dame on Tuesday announced a name change to Notre Dame of Maryland University, effective in September 2011. College President Mary Pat Seurkamp debuted the new name at a meeting on the Baltimore campus. "'Notre...
By
Daniel de Vise
| November 16, 2010; 5:26 PM ET |
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Comments (2)
Categories:
Administration, Marketing
| Tags:
College of Notre Dame, Notre Dame Maryland University, Notre Dame name change
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Va. Tech sues alumnus for 'Hokie' business
In an unusual defense of a collegiate trademark, Virginia Tech has filed suit against a Blacksburg real estate agent for appropriating its official nickname in the title of Hokie Real Estate Inc. According to an account in the Roanoke Times,...
By
Daniel de Vise
| October 29, 2010; 2:50 PM ET |
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Comments (3)
Categories:
Administration, Litigation, Marketing
| Tags:
Hokie lawsuit, VT Hokie lawsuit, Virginia Tech
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For-profit higher ed company opens national ad campaign
A national ad campaign by for-profit higher education provider Corinthian Colleges Inc. seeks to draw decision-makers and the broader public into a long-simmering debate over whether the federal government should tighten regulations on colleges that operate for profit.
By
Daniel de Vise
| September 22, 2010; 6:58 PM ET |
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Comments (5)
Categories:
Aid, Finance, For-profit colleges, Marketing, Public policy, Research
| Tags:
Corinthian Colleges ad, for-profit ad campaign, for-profit colleges, for-profit higher education, for-profit lobbying, gainful employment
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New global rankings: Hopkins high, G'town low
The last of the high-profile world collegiate rankings, the Times Higher Education World University Rankings, was published Thursday with a new and reportedly improved methodology. The London-based ranking used to publish in collaboration with Quacquarelli Symonds, but the two split...
By
Daniel de Vise
| September 16, 2010; 4:04 PM ET |
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Comments (1)
Categories:
Marketing, Pedagogy, Rankings, Research
| Tags:
Times Higher Education, World University Rankings, college rankings, university rankings
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