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College Inc. Archive: Marketing

Harvard nets 35,000 applications

Several top universities are reporting another year of record applications, perpetuating the industry trend of application inflation and striking fear in the hearts of worthy high school seniors everywhere. Harvard received nearly 35,000 applications, a 15 percent increase over last...

By Daniel de Vise  | January 20, 2011; 11:32 AM ET  |  Permalink  |  Comments (5)
Categories:  Admissions, Aid, Marketing, Privates  | Tags:  Harvard admissions, Stanford admissions, application inflation, college applications  
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Prince George's faculty unhappy with customer-service badges

Community college professors don't always get the respect afforded to their counterparts at four-year universities. That may explain why faculty at Prince George's Community College have not warmed to a campus-wide initiative that asks them to wear name badges and...

By Daniel de Vise  | January 10, 2011; 9:25 AM ET  |  Permalink  |  Comments (7)
Categories:  Administration, Community Colleges, Labor, Marketing  | Tags:  PGCC faculty reject name badges, community college faculty badges, faculty reject nametags, professors protest wearing nametags  
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A new name for College of Notre Dame

Leaders of the College of Notre Dame on Tuesday announced a name change to Notre Dame of Maryland University, effective in September 2011. College President Mary Pat Seurkamp debuted the new name at a meeting on the Baltimore campus. "'Notre...

By Daniel de Vise  | November 16, 2010; 5:26 PM ET  |  Permalink  |  Comments (2)
Categories:  Administration, Marketing  | Tags:  College of Notre Dame, Notre Dame Maryland University, Notre Dame name change  
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Va. Tech sues alumnus for 'Hokie' business

In an unusual defense of a collegiate trademark, Virginia Tech has filed suit against a Blacksburg real estate agent for appropriating its official nickname in the title of Hokie Real Estate Inc. According to an account in the Roanoke Times,...

By Daniel de Vise  | October 29, 2010; 2:50 PM ET  |  Permalink  |  Comments (3)
Categories:  Administration, Litigation, Marketing  | Tags:  Hokie lawsuit, VT Hokie lawsuit, Virginia Tech  
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For-profit higher ed company opens national ad campaign

A national ad campaign by for-profit higher education provider Corinthian Colleges Inc. seeks to draw decision-makers and the broader public into a long-simmering debate over whether the federal government should tighten regulations on colleges that operate for profit.

By Daniel de Vise  | September 22, 2010; 6:58 PM ET  |  Permalink  |  Comments (5)
Categories:  Aid, Finance, For-profit colleges, Marketing, Public policy, Research  | Tags:  Corinthian Colleges ad, for-profit ad campaign, for-profit colleges, for-profit higher education, for-profit lobbying, gainful employment  
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New global rankings: Hopkins high, G'town low

The last of the high-profile world collegiate rankings, the Times Higher Education World University Rankings, was published Thursday with a new and reportedly improved methodology. The London-based ranking used to publish in collaboration with Quacquarelli Symonds, but the two split...

By Daniel de Vise  | September 16, 2010; 4:04 PM ET  |  Permalink  |  Comments (1)
Categories:  Marketing, Pedagogy, Rankings, Research  | Tags:  Times Higher Education, World University Rankings, college rankings, university rankings  
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Older Entries in This Category »

D.C. displaces Boston as third-best college town, Daniel de Vise , September 8, 2010
Liberal arts college offers a job to every grad, Daniel de Vise , September 1, 2010
ISO a D.C. college on the Forbes list, Daniel de Vise , August 13, 2010
Zimmer: How U-Chicago got hot, Daniel de Vise , June 28, 2010
Wheaton, Wellesley, Wesleyan. . . whatever, Daniel de Vise , May 28, 2010
Lobbying for a better U.S. News ranking, Daniel de Vise , May 2, 2010
U.S. News grad-school rankings: a walkthrough, Daniel de Vise , April 15, 2010
Stevens Institute opens shop in D.C., Daniel de Vise , April 14, 2010
For-profits vs. community colleges, Daniel de Vise , March 31, 2010
Calculating the net price of college, Daniel de Vise , March 17, 2010
UDC unveils largest-ever ad campaign, Daniel de Vise , March 9, 2010
College for $99 a month, Daniel de Vise , February 26, 2010
Liberty University enrollment tops 50,000 , Daniel de Vise , February 19, 2010
Colleges playing themselves -- or not, Daniel de Vise , February 18, 2010
GWU expands media relations , Daniel de Vise , February 4, 2010
Collegiate rankings: A scholarly critique, Daniel de Vise , January 27, 2010
 
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