The Morning Line: Today's Comics, "Sponsored" by Target.
Times are tight in comics land, and new revenue streams must be tapped. What's your visual evidence, you say? My cheeky reply: Direct your gaze, if you will, to today's "Mother Goose and Grimm."
There in Mike Peters Land is a reference -- if not a painful pun -- to the brand that be Target. Yes, if feature films and TV shows can engage in such commercial shenanigans for fun and profit, then comic strips can ride that gravy train, too.
Nonsense! you scold. Well, I urge you to be on the lookout elsewhere.
Check out Dagwood's pajamas. Why, they're just a few inkstrokes from being Target-brand PJ's. (Which would be a reassuring touch, actually, for "non-elitist" Dagwood.) At this rate, branding might become it's own "Where's Waldo?" game on the funnypages.
Either that or brands just make for big fat and comically fun, well, targets. (Wal-Mart, anyone?) What punchline-friendly brands should Mike Peters and his cartooning cohorts fix their focus on next?...
| September 25, 2008; 6:00 AM ET
Categories: The Morning Line
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