Jon Favreau: How the 'Iron Man 2' Director Uses Twitter

I'm not as fascinated by Twitter as much as I am by how artists use Twitter. Many stars, "personalities" and demi-celebs prove themselves clueless at micro-blogging. Then there are those creators, though, who use it to great and smart effect.

One Hollywood geek who especially seems to "get" it is actor-director JON FAVREAU. Sure, Favreau's Twitter account has lots of intra-celeb chatter. But there are also the "Iron Man 2" responses that he says allow him pure, unfettered access to fans's thoughts and opinions.

At last month's San Diego Comic-Con, Favreau said this to some of us at a media "roundtable" session, about how he uses Twitter's powers for good and not evil:



"You'd think by having a direct relationship -- right now [my account is] like over 100,000 fans [followers] -- that you'd be able to speak directly to them. At first, it was like: This is a great defense against the awful distortions that come out of rumors on the Internet. To be able to speak directly to everybody to and and say, 'Hey, this is NOT true-- or, this IS true.

"It cuts through everything and you have a weird direct relationship with these people, and that trumps all the rumors. If they know that they can trust (you). And a lot of it, honestly, is letting them get a sense of what my life is like. ...

"And I tell you, it's very easy to get bogged down in how hard it is to do what I do. And then you get a tweet from somebody who's working in a car wash, saying: 'You must be so excited.' And you're like: I MUST be. I should be. It calibrates you, because It keeps you connected to those people. And it also lets you know how people feel about what you're putting out there. ... It's nice to get that feedback in real time."


THE RELATED READ:

TWENTY QUESTIONS: What Hollywood's Comic-Con 'Sneaks' Taught Us

THE TWITTER INTERVIEW: 'PvP' Creator Scott Kurtz,

THE TWITTER INTERVIEW: Political cartoonist Mike Thompson.

CARTOONING'S WEB CRAWLER: The Micro-Blogs of Twitter


By Michael Cavna |  August 3, 2009; 1:05 PM ET  | Category:  @San Diego Comic-Con , Superheroes , The Holly Word
Previous: Are You @#$& Kidding Me? The Best Comics Curser Is... | Next: Geek Buzz: 'Wimpy Kid' Casting; Wolverine's Sharp Notes

Comments

Please email us to report offensive comments.



Post a Comment

We encourage users to analyze, comment on and even challenge washingtonpost.com's articles, blogs, reviews and multimedia features.

User reviews and comments that include profanity or personal attacks or other inappropriate comments or material will be removed from the site. Additionally, entries that are unsigned or contain "signatures" by someone other than the actual author will be removed. Finally, we will take steps to block users who violate any of our posting standards, terms of use or privacy policies or any other policies governing this site. Please review the full rules governing commentaries and discussions.



 
 
RSS Feed
Subscribe to The Post

© 2009 The Washington Post Company