How to save newspapers? Ted Rall has the answer [VIDEO]
A coupla years back, alt-political cartoonist TED RALL told Comic Riffs: "At the end of the day, you still have as many people reading print newspapers in the future."
Now, at last, we see how. Even if only satirically.
In Rall's latest tongue-in-cheeky video -- animated, as always, by David Essman -- the cartoonist proffers his scheme for "How to Save Newspapers." Namely, by marketing your print newspaper almost exclusively to those older than 55 (the video, like many a news outlet the past few years, have cited "the average age of the newspaper reader" at 55).
The video, of course, humorously turns on the belief that newspapers, in effect, are already all but catering to those Boomer-age and older. Exhibit A: The comics page (which this video features at the 1:33 mark). "Marmaduke." "Mark Trail." "Beetle Baily"[SIC] (typo'd intentionally, perhaps -- as is "Spider-Man").
Comic Riffs will go on record as saying: The silent-film effect and ragtime music works nicely -- as does the absence of voice-acting, which sometimes has been more distracting than effective in the previous 25 animated Rall/Essman shorts.
Here's the video. Your reactions -- as well as your thoughts on how-to-save-newspaper schemes -- are welcome.
| March 16, 2010; 6:15 PM ET
Categories: General, The Video Shelf | Tags: David Essman, Ted Rall
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