Was Pixar behind that viral bear ad? The 'TOY STORY 3' writer talks
Beyond their talents at delivering humor and heart and pathos and tremendous craft, the makers of "Toy Story 3" (opening tomorrow) are masters of plumbing audience nostalgia. Even when it's "invented" nostalgia.
The Disney/Pixar wizards notably spotlight a Ken doll (voiced by Michael Keaton) in the new film, but "TS3" also masterfully summons feelings for another new character: Lots-O'-Huggin' Bear (voice of Ned Beatty). Not that this Lots-O' ad ever existed in any of our childhoods.
Lots-O' was the subject of a viral campaign some weeks back, when "McCrazy commercials" featured the bear in a '80s-style "ad" -- along with 17 real kiddie commercials from decades of yore.
So Comic Riffs put the question to "Toy Story 3" writer Michael Arndt yesterday: Was Pixar itself behind Lots-O's ad of uncertain parentage. Arndt "cleared things up" by saying with mock authority: "I can neither confirm nor deny whether Pixar was responsible for that ad."
( Tomorrow: Comic Riffs' full interview with Michael "The pride of Virginia" Arndt. )
THE REAL-FEELING "LOTS-O' " AD:
ONCE THE HOTTEST THING TO HIT JAPAN:
| June 17, 2010; 9:45 AM ET
Categories: The Animation | Tags: Disney Pixar, Michael Arndt, Toy Story 3
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