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Posted at 1:00 PM ET, 08/ 5/2010

'No, you don't watch this new SCOTT PILGRIM interactive trailer. You PLAY it!'

By Michael Cavna

If we've said it once today, we've already said it 44,000 times (which also happens to be our very first, "what's-this-all-about" score on this feature):

"No, you don't watch the new 'Scott Pilgrim' interactive trailer. Dude, you play it!"

The latest bell-and-whistle tied to the Edgar Wright film -- as it ramps up to its Aug. 13 release -- is an interactive videogame trailer, on which you click for more news, items and "featurette" links. The experience also offers details about the Bryan Lee O'Malley graphic novel series on which the film is based.

And we should note as a reader service that it is "NSFW" only in that, if you get hooked on checking out all the tidbits and links, it will be a good while before you return to getting any actual work done.

By Michael Cavna  | August 5, 2010; 1:00 PM ET
Categories:  The Holly Word  | Tags:  Bryan Lee O'Malley, Scott Pilgrim vs. the World  
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