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Posted at 12:47 PM ET, 12/28/2010

'DILBERT's' new syndicate: Comic moves to cubicles of Universal Uclick

By Michael Cavna


Universal Uclick has wooed another major comic strip from United Feature Syndicate. After two decades at UFS, Scott Adams's "Dilbert" will move to the offices of the Kansas City syndicate, Universal tells Comic Riffs.

Universal Uclick announced in a news release that it will syndicate the popular "Dilbert" in print, online and on mobile devices.

"It feels as if Dilbert got a promotion. Universal Uclick is the industry leader, and I'm delighted to be able to work with them," Adams said.

In September, the powers that be behind "Peanuts" announced that the franchise comic -- which United launched in 1950 -- would move to Universal Uclick in early 2011. The move of Adams's strip wasn't entirely unexpected, as Peanuts Worldwide LLC represents "Dilbert."

"The new partnership between Dilbert and Universal Uclick is a landmark moment for Andrews McMeel Universal and is a positive statement on the vitality of the comics industry as a whole," said Hugh Andrews, president and chief executive of Andrews McMeel Publishing in the statement.

Universal Uclick said it will assume management of on Jan.1, and will begin print syndication in the early summer. Besides "Dilbert's" 30-plus book collections, Reuben Award and immense online popularity, the strip has more than 2,000 print clients, the syndicate says.

Among UFS's most popular remaining comics is Stephan Pastis's "Pearls Before Swine."; Pastis is also employed as an attorney for the Peanuts company.

Last April, UFS parent company, E.W. Scripps Co., reached a deal to sell its United Media Licensing business to Iconix Brand Group for $175-million. At that time, the "Dilbert" creator told Comic Riffs: "I have no idea how the sale will impact me. It's basically a Peanuts deal, and Dilbert is along for the ride."


Good grief: 'PEANUTS' will leave syndicate in February for Universal

By Michael Cavna  | December 28, 2010; 12:47 PM ET
Categories:  The Comic Strip  | Tags:  Dilbert, Peanuts, Scott Adams, United Feature Syndicate, Universal Uclick  
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So, how big is the money in a move like this? Is Scott Adams richer than, say, pitcher Cliff Lee? If so, then his agency must be getting a big share of the loot, right?


Posted by: schafer-family | December 28, 2010 1:46 PM | Report abuse

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