Radical Civility: Some Additional Reading
In my column today I mentioned a study done by Dutch social scientists, led by Kees Keizer, that showed people were more likely to transgress in environments suffering from "broken windows." The paper is a bit dense, but it makes fascinating reading. What's especially clever is how the researchers set up the different experiments. In one, they put fliers on the handlebars of bicycles parked along an alley that had no trash cans. They wanted to see who would throw the fliers on the ground and who would take them with them. People were more likely to toss them on ground when the nearby walls were painted with graffiti than when the walls were clean. Read the whole report here.
I'm grateful to Robert Cialdini of Arizona State University for sending me the paper. He's done a lot of work in that area. Much of what he does is aimed at companies for use in marketing. Here's his firm, Influence at Work.
Also, there's now a Twitter feed for the Radical Civility project at, you guessed it, radicalcivility.
Posted by: pderrenger | June 22, 2009 5:47 PM | Report abuse
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