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View More Activity says MSNBC won't run its Target ad unveiled an ad earlier this week going after Target for helping to pay for TV ads backing political candidates. The liberal group said Thursday that MSNBC has rejected its ad, which you can watch below, because it's a direct attack on an individual business, an apparent violation of NBC policy. (Of course it's not hard to surmise why MSNBC would want to avoid running an ad attacking an existing or potential client.)

Still no word from MSNBC on its view, but says the network is being hypocritical.

"According to MSNBC and GE it is alright for corporations, like Target, to attack candidates and buy elections, but it is not OK for citizen organizations, like MoveOn, to fight back," said Justin Ruben, executive director of, in a statement. He added, "Target Corporation decided to use the Supreme Court's Citizens United decision to try to buy the Minnesota Governor's election and now GE and MSNBC are protecting them from deserved consumer backlash."

By Jia Lynn Yang  |  August 19, 2010; 4:10 PM ET
Categories:  Campaign finance , Target  
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Next: The fixation on Target


I'm not surprised MSNBC would do this. Those cowards don't have the gull that Fox News does to blatantly push propaganda.

Posted by: fbutler1 | August 19, 2010 4:48 PM | Report abuse

MSNBC is part of a private corporation, and as such, has no obligation to accept any advertising it finds objectionable, regardless of cause.
Maybe should try at Fox.

Posted by: OldUncleTom | August 19, 2010 6:45 PM | Report abuse represents very,very few citizens. MSNBC does do business in the US & they can do business with whoever they like.

Posted by: mskid | August 19, 2010 6:51 PM | Report abuse

I'm starting Xmas shopping early this year, at Target.

But I AM boycotting the boycott rofl

Posted by: deadmanwalking | August 19, 2010 6:59 PM | Report abuse

I'm shopping Target for sure! MoveOn is right there with Acorn as a perfect map... pointing where we should NOT go! Just find out what they want and do the opposite.

Posted by: raplano | August 19, 2010 7:29 PM | Report abuse

Cheap-labor conservatives appear to be drawn to Target, and Target loves that they have a loyal base of morons to underpay and overwork.

Posted by: dematheart | August 19, 2010 7:39 PM | Report abuse a "citizen organization"??? Gimme a's a wholly owned subsidiary of Georg Soros.

Posted by: CincinnatiRIck | August 19, 2010 7:40 PM | Report abuse

You can count on my support Target. I have already been in several times this week. This company has the freedom to donate to whom they choose. And I have a greater respect for MSNBC after this for rejecting this group's hate ad. I love the idea of early Christmas shopping. I think I will try that.

Posted by: greatgran1 | August 19, 2010 7:44 PM | Report abuse

MSNBC is on the verge of extinction so it is perfectly understandable that they would reject this ad and does not really care because the WP and other news outlets will play the ad free of charge because MSNBC made this news. Moveon.orgy knows how to get free advertising and may have begged MSNBC to reject the ad, (everyone knows what a subversive group moveon is). George Soros must be running low on his ill-gotten gains.

Posted by: gspeye | August 19, 2010 7:58 PM | Report abuse

Well, I now know. The controversy will get eyeballs on the ad anyway and free to boot!

Posted by: sandnsmith | August 19, 2010 8:21 PM | Report abuse

Yeah all the networks have double standards regarding the "public interest." It’s called censorship. A common practice, little noticed by media. Surprise, surprise, surprise. One famous incident: Ed Sullivan change the lyrics to a Jim Morris song, and when Morris went ahead and did it his way Sullivan banned him from every appearing on television again. And then there are George Carlin and the Smothers Brothers , banned in the 1960’s but now part of history about how free thought and expressing are viewed as “dangerous” by corporations who think they know what’s best for the rest of us, so long as we keep buying products, goods and services they shill for. Look at all the pharmaceuticals that promote products of questionable value if not harmful to physical and mental and the longstanding conspiracy to keep brand name prescription drugs from being sold generically once patent rights expire. Do truth in lending laws still apply? Do “independent investigative reporting” even exists anymore in electronic media? Not even disclaimers for damages done by huckster infomercials, pushing products and information that are downright lies and misleading folks to spend money they don't have. For example "make million $ in real estate using free government money." Aren't the "airways" still under public ownership? US? We, the People? Fox, NBC, CBS, ABC and the rest of the usual suspects are licensed by the Feds, licenses that are periodically up for renewal. Continuation can be challenged by citizens if indications are that the NBC, and rest of the gang have been abusing their privileges and obligations as license holders, violating policy and law overseen by FCC and FTC, etc. T'would be interesting if say a Tea Party or would show up at the secret license renewal hearings to vent their collective spleens about network irregularities. Locally owned network stations and affiliates are supposed to make public announcements when and where such hearings are to be held. Or at least the used to. All licenses holders have to maintain a "complaint file" that is available to the public upon request, or if someone shows up at headquarters asking for access to the files. Or it used to be BB&N. A fantasy would be Ted Turner returning from retirement and cooking buffalo burgers to support such challenges, buying us a Network or two if The Gang of Four and their surrogates are found guilty and their licenses come up for open and competitive bids.

Sabagio Mauraeno , Decatur, GA.

Posted by: Sabagio_Mauraeno | August 19, 2010 8:22 PM | Report abuse

How sad that so many WaPo readers jump up and down in support of Target, insisting they will shop there and spend their money there and thumb their noses at MoveOn and its members and supporters. I wonder if these people ever think, or even have the brains to think for themselves. It wouldn't surprise me to see the same IDs attached to letters complaining about job losses and the collapsing economy and the unfairness of Wall Street bailouts while they are barely keeping their heads above water.

Wake up, America. There's a reason for those job losses, and the fact that businesses aren't hiring, and that crap is so cheap at Target (and Wal-Mart): it is that American business has spent 30 years in collusion with the Republican party working to destroy unions (which protected jobs and built the American middle class from 1940-1980); to close down domestic manufacturing in favor of cheaper labor costs overseas (resulting in the loss of all those jobs you whine about not having); dumbing down the education system so ignorant working people will not understand basic economics, the fundamentals of civics and American history, or even plain logic.

As a result, you're so easily distracted by fear (of Muslims building a community center in New York; of health care reform that will benefit your own famlies; of improved education and roads and bridges and railway that are paid for with the stimulus money; and of anything else the right wing media machine throws up in the air like red meat to a dog) that you don't even get that when you support the right-wing Republican party you are killing your own family's future! People with brains laugh at you for voting against your own interest, time after time after time. And reading your posts here explains why you do so: you haven't the intellectual capacity to be qualified to vote.


Posted by: adreed | August 19, 2010 8:42 PM | Report abuse

I am shocked that corporate media is protecting corporate America. This is just a taste of what it will be like when corporations simply contol everything. Corporate democracy is what is ahead, to bad it is such a counterdiction.

Posted by: lundonhome | August 19, 2010 9:08 PM | Report abuse

I have never been fond of Target or MSNBC
but there they must have attributes that I was unaware of. If Move On , doesn't like them.
they can't be all bad.
I'll give them a second chance.

Posted by: blakely1 | August 19, 2010 9:59 PM | Report abuse

Never mind that it's a cheesy, lowbrow ad with the same kind of comatose rhetoric that only complete idiots would fall for.
Oh, dude, there's a boycott on Target...

Give me a break, please. What the heck, it's a great peek at the mindset of the people who like Obama's politics.

Posted by: daskinner | August 19, 2010 10:41 PM | Report abuse

Oh yeah Target is such a swell place. They laid off my daughter after she had her daughter by c-section and couldn't return to work soon enough, and even though they said she could be rehired when she was recovered, they lied even though she had excellent reviews. Then they started cutting her husband's hours. He's now working three jobs and they are barely surviving.

Thanks, Target. You'll never get another dime from me.

Posted by: windrider2 | August 20, 2010 12:34 AM | Report abuse

This is a classic case of accusing someone else of the underhanded tactics that they have been using since their origination. is a corrupt group that attempts to buy elections. They lie, cheat and steal--there should be no place in the political world for these bums! The main problem with our political system is the Political Party. Both the Democrats and Republicans including their respective administrations are corrupt beyond belief. They don't listen to anyone who doesn't have money to slip under the table and into their bank accounts. This why the public opinion of the congress is 11% approval.

Posted by: bradford2 | August 20, 2010 12:58 AM | Report abuse

Gee, I wonder if BP is going to give Obama another million bucks for his campaign chest this year. Maybe they will simply donate to, because one can't expect George Soros to pay for everything.

Posted by: dcharlson | August 20, 2010 1:02 AM | Report abuse


OldUncleTom - Wrong on both points. MSNBC, FOX, WB, CBS, ABC are all owned by publicly-traded corporations. They can lose their licenses by actions of the FCC, FTC, etc. This is because they have been publicly subsidized since pre-1934. They are also subject to SEC, FEC, and various state laws to provide information for the public good.

They do not own their broadcast channels. They are owned by the Public in the US. One way to emphasize this will be to put an annual license fee based on ad sales on each station and network to fund theCPB/ PBS/NPR/Voice of America entities. This would also decrease the massive politicization of the that tainted all departments during the previous administration.

Posted by: nyer11 | August 20, 2010 2:02 AM | Report abuse

MoveOn are idiots for this, and then to complain about it, they are childish.

Posted by: ChrisW1958 | August 20, 2010 3:36 AM | Report abuse

Target is in the business of making money. It should do every legal, cost-effective thing it can to make as much money as it can. If gays want Target to give money to politicians friendly to them, they need to get gay-friendly politicians to be business-friendly, too.

Extending equal rights to gay employees and their partners is only possibly as long as Target HAS employees - and if gays want more job opportunities with equal rights for their partners, stop making common cause with MoveOn, which is as market-friendly as the Politburo, and back candidates who want everyone to succeed on their own efforts and be as rich as Croesus.

Posted by: dryrunfarm1 | August 20, 2010 6:08 AM | Report abuse

"You can count on my support Target. I have already been in several times this week. This company has the freedom to donate to whom they choose. And I have a greater respect for MSNBC after this for rejecting this group's hate ad. I love the idea of early Christmas shopping. I think I will try that"

I will be spending a lot on money at Target myself, will probably vacation in Arizona as well...

Posted by: mark0004 | August 20, 2010 8:17 AM | Report abuse is no more a citizens group than Target is. is a company dedicated to changing politics to one view.

If I could reform politics I would not allow corporation to spend on politics nor would I allow political groups like move on to exist. Move does nothing to take in money to spend it to influence votes.

Posted by: flonzy1 | August 20, 2010 8:20 AM | Report abuse

Target, it's not just for white trash anymore.

Posted by: dem4life1 | August 20, 2010 8:49 AM | Report abuse

Thank God for!

Posted by: davisdavis | August 20, 2010 9:01 AM | Report abuse

Well, good for MSNBC for a rare flash of good sense.

Posted by: Lilycat11 | August 20, 2010 9:16 AM | Report abuse

"...I wonder if these people ever think, or even have the brains to think for themselves"...
Posted by: adreed |
Therein lies the problem. People are thinking for themselves and are fed up with the attempts of the progressive bullies to force their agenda on the American public.

My opinion of msnbc has gone up a notch.

Posted by: bethg1841 | August 20, 2010 9:17 AM | Report abuse

Don't blame MSNBC... they are owned by GE, which explains why they weren't allowed to run an ad attacking big business.

Posted by: scoogy | August 20, 2010 9:19 AM | Report abuse

Target just makes me see red! But only when I wander about the store wishing I was elsewhere.

Backing candidates is one thing. Going after a large segment of society as did the Mormon church in California - not good at all.

Hell, want to complain - go after Murdoch. (Wasn't that the name of the evil cannibals in HG Wells' the Time Machine? I forget . . .

Posted by: therev1 | August 20, 2010 9:20 AM | Report abuse

Target you have lost my business. You take our money and contrbute to political candidates. I don't think so!
What losers you are.

Posted by: wheel12 | August 20, 2010 9:42 AM | Report abuse

The owners of America have spoken.....the corporations.

Posted by: jckdoors | August 20, 2010 9:59 AM | Report abuse

Target is just Wal-Mart with a better soundtrack. I won't go to either one.

Posted by: eyeater | August 20, 2010 10:10 AM | Report abuse

Does boycott corporations that give money to Democrat candidates? This ad implies that they would.....
[crickets chirping]

Posted by: Ynot1 | August 20, 2010 10:22 AM | Report abuse

Once again we have a large number of posts from individuals who "know not of which they speak"!

In an ideal world people would make certain they know what they're going to be talking about before they open their mouths. Obviously it is not fashionable to learn what is going on before spewing forth with name-calling, etc.

TARGET SCREWED UP! The CEO of Target Corp. issued an apology to their employees for not having properly researched the situation before donating.

Which would you rather have: Target donating profits to political candidates of their choice; or lower prices in Target stores because they don't need to finance political ad's?

Corporations are like political candidates, you don't have to support them - if you don't like what they're doing...don't do business with them. It's the American Way!!

Posted by: vagaf31 | August 20, 2010 10:27 AM | Report abuse

Posted by: Ynot1

Does boycott corporations that give money to Democrat candidates? This ad implies that they would.....
[crickets chirping]


I would strongly suggest you watch the ad again - it treats both parties equally. Don't believe me? Watch it again!!

Posted by: vagaf31 | August 20, 2010 10:35 AM | Report abuse

Posted by: Ynot1

Does boycott corporations that give money to Democrat candidates? This ad implies that they would.....
[crickets chirping]


I would strongly suggest you watch the ad again - it treats both parties equally. Don't believe me? Watch it again!!

Posted by: vagaf31 | August 20, 2010 10:35 AM

I watched the ad. I'm not talking about the ad. I'm talking about reality.

Posted by: Ynot1 | August 20, 2010 11:29 AM | Report abuse

I can stop buying at Target or other stores that support racist candidates without an ad.

Posted by: truth1 | August 20, 2010 11:49 AM | Report abuse

MoveOn is free to boycott Target -- and MSNBC if they'd like... and MSNBC in turn is free to boycott MoveOn...

...where's the problem, MoveOn?

Posted by: srb2 | August 20, 2010 11:54 AM | Report abuse

MSNBC is just doing a favor. Otherwise would waste all that money just to reach MSNBC's 4 viewers.

Posted by: zippyspeed | August 20, 2010 12:54 PM | Report abuse

So much for the myth that corporate media is actually "liberal".

Posted by: Iconoblaster | August 20, 2010 12:59 PM | Report abuse

I just love the hypocrisy of the left. Freedom of speech is freedom of speech--it is a double-edged sword, and if MoveOn can't handle that, they need to move on. And out!

Posted by: tmkelley | August 20, 2010 1:04 PM | Report abuse are also those geniuses that ran that "General Betray Us" ad about General Petraeus, whose "surge" strategy was a resounding success and was later adopted by President Obama for Afghanistan. How did respond to President Obama nominating General Petraeus? Why, they heroically removed all references to their former advertisements attacking him from their website:

Given this track record of incompetence and hypocrisy, MSNBC's lawyers and ad revenue staff probably also realized what a lawsuit magnet the "advertisement" was.

Posted by: zippyspeed | August 20, 2010 1:39 PM | Report abuse

"MSNBC is part of a private corporation, and as such, has no obligation to accept any advertising it finds objectionable, regardless of cause."

Perhaps. But the "airways" belong to us, the public.

Posted by: montana123 | August 20, 2010 1:56 PM | Report abuse

Please refrain from lumping all gays and lesbians together. I don't agree at all with MoveOn's stance. Target made a mistake. Otherwise, they've had an excellent track record on equal rights regarding LGBT emloyment issues in recent years. MoveOn needs to spend their energy on something worth fighting about.

Posted by: seaduck2001 | August 20, 2010 6:18 PM | Report abuse

All you folks jumping to Targets defense and then crying into your beers because voting doesn't matter and the political system seems rigged.

Guess what? You're to blame.

How much money can YOU donate to political causes?

Posted by: ethanquern | August 20, 2010 6:48 PM | Report abuse

"Those cowards don't have the gull that Fox News does "

I'll tell you though, nobody had the Gaul that Rome did.

Of course, as Maurice Chevalier said, "Thank Heavens for little gulls"

Posted by: Ombudsman1 | August 20, 2010 8:28 PM | Report abuse

"Perhaps. But the "airways" belong to us, the public."

MSNBC doesn't broadcast over the airwaves.

You're making everybody do a face-palm.

Posted by: Ombudsman1 | August 20, 2010 8:31 PM | Report abuse

deport all illegals,heavy tax on any company relocating out of US,and term limits would be a start. whiners and fellow travellers can join their comrades in any country they love so much

Posted by: pofinpa | August 21, 2010 1:43 AM | Report abuse

at first I was going to go to Target to support them since anyone MOVEon is against has to be good. But then I read further and found out that Target actually has a historically excellent record of supporting gays, going so far in my view as to actually give them special rights. So now I don't know where to shop. Walmart? They do sell fat free lattes there with a lemon twist, right?

Posted by: silencedogoodreturns | August 21, 2010 10:55 AM | Report abuse

I'm with ya, fbutler1, but it's gall. Gull is a type of bird.

Posted by: joe3eagles | August 22, 2010 12:05 PM | Report abuse

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