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Posted at 11:59 AM ET, 02/ 2/2011

Comcast to feature videos of missing children

By Theola Labbe'-DeBose

What if watching television could help reunite missing children with their loved ones?

Comcast and the National Center for Exploited and Missing Children are teaming up to have profiles of missing children "on demand," which in TV parlance means that you can use your remote control to watch mini-profiles of the missing children any time.

The idea is for viewers to help them find their way back home.

The partnership is the latest example of law enforcement and the groups that support them turning to technology to help get a wider audience for tips and information. In 2006 Comcast launched "Police Blotter," which shows profiles of local criminals who have eluded police. More than 1,400 fugitives have been profiled and more than 90 suspects captured. (Police Blotter launched in the District in 2009; you can see videos from that effort here.)

The program features 20 video profiles of missing child cases across the country, including the name of the child, where he or she was taken, and other case details, including possible suspects. In some cases, in which the child has been missing for a long period, there is a computer rendering of what the child might look like now. At the bottom of each profile is a phone number, 800-THE-LOST, which is the National Center for Missing & Exploited Children's 24-hour tip hotline.

"The best way to help find a missing child is to get the message out as broadly as possible," said Ernie Allen, President and CEO of the Alexandria-based National Center for Missing & Exploited Children. "Our partnership with Comcast enables us to reach millions of homes across the country we may not otherwise reach and empowers viewers with the resources they need to help solve cases."

In addition to watching it on cable, non-Comcast subscribers can see the videos of missing and exploited children online here.

By Theola Labbe'-DeBose  | February 2, 2011; 11:59 AM ET
Categories:  Around the Nation, Cold Cases, Juvenile Justice, Theola Labbé-DeBose, Unsolved  
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