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Posted at 9:38 AM ET, 01/27/2011

Davos Day 3: From predictable ground to new insight

By Ben Verwaayen

Bumping into famous people is one of the great attractions of Davos. Having a few words with someone who is desperately looking at your badge to figure out who you are is inspiring! But actually, I find the real inspiration in the conversations that start on predictable grounds and then go into different directions.

It was supposed to be one of the routine 10 minute interviews. But it developed into a most interesting conversation.

We now have more media outlets than ever before. Classical ones, print, radio, TV and new ones on the Internet. An explosion of real time media, with a rush to the public attitudes. No time to verify a thing. Just data and overload of information. And thoughtful press, clearly focused on catering to its audience.

Tell me how you feel, and I tell you what to read or watch or listen to. Mmm, so we select what we want to know, in what light we want to get the explanation. And the media, knowing how their audiences feel about things, selects subjects and tone accordingly. They give audience perspectives.

So much for dialogue and communication...

We decided to go back to the interview, and deal with it professionally. But it felt different, especially here in Davos where we strive to have in depth communications and dialogues about everything. The journalist and me.

It was a moment of great insight.....and a very enjoyable media interview.

Ben Verwaayen is CEO of Alcatel-Lucent and Member of the WEF Foundation Board.

Return to the Insiders' Guide to Davos 2011 page

By Ben Verwaayen  | January 27, 2011; 9:38 AM ET
Categories:  Ben Verwaayen  
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