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Posted at 10:42 AM ET, 01/28/2011

Thursday recap

By Karl Hofmann

Second full day at Davos, and the rhythm of meetings, consultations and high-level goings on really picks up. The headliners are talking a lot about interest rate differentials, global fiscal imbalances and the risks of slipping backward toward instability in the still anemic global recovery. Business reps, though, seem still upbeat, presumably reflecting their order books.

The Goldman Sachs "10,000 Women" luncheon drew an interesting crowd as we discussed how to gain more traction on women's business empowerment in the developing world. From PSI's perspective, empowering women starts by responding to their unmet needs for modern family planning. It's still unconscionable that the most dangerous thing a woman can do in many parts of Africa is to become pregnant.

I'm now waiting for a panel discussion on chronic disease. The health challenges in the developing world increasingly involve chronic diseases, but donor funding remains concentrated in the area of infectious disease. This is something we must work on.

Davos's mixing bowl of private-sector leaders, social entrepreneurs and civil society representatives makes for very useful consultations. Today, for example, I was able to meet with Unilever's chief marketing officer to review our emerging partnership with this global leader in consumer goods. Since we also are using marketing to reach low-revenue consumers with health messages, products and services, we have things to learn from such a partnership.

Hofmann is president and CEO of PSI, a Washington, D.C.-based nonprofit social marketing firm operating in more than 60 countries, with programs in malaria, reproductive health, child survival and HIV prevention.

Return to the Insiders' Guide to Davos 2011 page

By Karl Hofmann  | January 28, 2011; 10:42 AM ET
Categories:  Karl Hofmann  
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