Budweiser: Watered-Down Trophies

Yes, that's right, Budweiser has been parading around a "replica" of the World Cup trophy to ardent fans who think it's the real thing. (As an aside, I held the actual MLS Supporters Shield in my hands yesterday afternoon, and I promise to blog about it at some point, after I return from this lunch meeting with my boss. I'm almost positive it wasn't a replica.)

Bud's Web site was promising "a unique and memorable opportunity to see the coveted trophy." Guess it doesn't sound quite as good to promise a unique and memorable opportunity to see "a replica of the coveted trophy." Then again, they make very popular beer out of rice, so who knows, maybe people would love to see a replica.

Also, this might be the wrong time to mention it, but the Caps are offering a pre-game bar crawl with $2 Bud products. We can only hope they'll bring a replica of the Stanley Cup. Incidentally, six hours of $2 Buds might be enough to make Caps fans think the team employs actual defensemen.


By Dan Steinberg  |  October 6, 2006; 11:37 AM ET
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Comments

The MLS Supporters Shield is real (it's not the prettiest trophy but there was a lot of heart behind getting it produced back in the early days of MLS).

I'll get to touch it on Sat!

K

Posted by: SEKim | October 6, 2006 12:20 PM | Report abuse

This is very disappointing from my favorite American corporation. They once paid me $75 to taste-test Bud for two hours, making it the best job I've ever had.

The answer to the test, though?

"Completely lacking in."

Posted by: Matt C | October 6, 2006 3:24 PM | Report abuse

This is very disappointing from my favorite American corporation. They once paid me $75 to taste-test Bud for two hours, making it the best job I've ever had.

The answer to the test, though?

"Completely lacking in."

Posted by: Matt C | October 6, 2006 3:25 PM | Report abuse

The comments to this entry are closed.

 
 
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