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Vote for Gil

If you thought Ray (from the Wiz Insider) was the most powerful person leading the Vote-for-Gil charge, I'm here to change your mind. For the first time last night, I saw the Vitamin Water posters touting Gil's all-star campaign.

"Vote for Gilbert," the signs say. "It's your patriotic duty."

I'll have more on this next week, but a Vitamin Water spokesperson just told me that this campaign will include outdoor posters in metro D.C., bus banners and street teams handing out buttons "encouraging D.C. to vote for Gilbert."

From Gallery Place. (By Sports Bog)

Vitamin Water is also running an all-star game promotion, with WPGC, asking for the best Gil campaign poster, with the winner going all-expenses to Vegas for all-star weekend.

Here's how it works....simply create a campaign poster that inspires everyone to vote for Gilbert Arenas. Go to Gilbertology to really get to know Gilbert and then be creative with your own "Vote for Gilbert" poster.

You'll recall that Gilbert began talking about his Vitamin Water sponsorship in early October, and that VW sponsored his birthday party, leading to weird murals. And also that Gilbert's love of the product inspired me to feed samples to strangers during the playoffs last year.

This is all sort of interesting, especially when you consider that bloggers once praised Vitamin Water for its anti-marketing approach, which included slogans like this:

professional athletes have not endorsed this product ... excessive use will not lead you to have a desire to be like Mike, Magic or even athletes named Ned.

Note: They didn't say anything about athletes named Gilbert. But in truth, Vitamin Water has a huge stable of well-known athletes, from David Ortiz to LaDainian Tomlinson to A.I. to Kasey Kahne. ESPN's Darren Rovell actually wrote on Vitamin Water's pro sports endeavors last spring.

First, they signed 20 Major League Baseball players, including New York Mets third baseman David Wright, Chicago White Sox first baseman Jim Thome and Twins outfielder Torii Hunter. We've already seen Kasey Kahne celebrating in Victory Lane with the drink. The latest additions include David Ortiz, Brian Urlacher, Ray Lewis, LaDainian Tomlinson, Tracy McGrady, Allen Iverson, Baron Davis and Ray Allen....

How did the company sign all these athletes? It offered ownership in the 10-year-old company, which is reportedly worth more than $350 million.

You can listen to Rovell on the Sports Business Radio podcast and check out the A.I. Vitamin Water poster on Rovell's Gatorade blog.

(McFarlane Toys)

And in further Takeover news, McFarlane Toys announced last week that it would be including Gil in its upcoming NBA 12 series of figurines, along with Chris Paul, Elton Brand, Tony Parker, Dwyane Wade and Allen Iverson.

By Dan Steinberg  |  January 10, 2007; 3:33 PM ET
Categories:  Wizards  
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Next: Brash Talks, Rimando Watches


What is this, all Gilbert all the time? Yeesh. I thought this blog was devoted to local sports, not narcisstic, self-indulgent wretched excess.

Posted by: leetee1955 | January 10, 2007 4:33 PM | Report abuse

we need to add caron to those promos. Gil is definately going to make it, but caron is having an all-star type season and isn't getting the league wide recognition he should be

Posted by: hmmmmm | January 10, 2007 4:58 PM | Report abuse

wow. "the takeover" = no joke

Posted by: g | January 10, 2007 5:07 PM | Report abuse

Vote for Rory too!!11!!11one!1eleven!!!11

Posted by: Vote for Rory! | January 10, 2007 8:11 PM | Report abuse

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