Rugby Commercials: The World Awaits
The Rugby World Cup begins next week. From now until the RWC's end, or at least until I run out of material, I will be attempting at least one rugby post per day. Let me know if you can guest-write a team preview, or if you can invite me to an embassy RWC watch party, or if you have any other coverage ideas. Bear in mind that, if you're still reading this, you know more about the actual game than I do. And write here to join my RWC Fantasy League.
Having watched much sports programming in the past week or so, I still, shockingly, have yet to see a Rugby World Cup-related TV spot. I'm guessing I"m not the only one. Check out this dispiriting story out of Tonga:
If being able to watch the 2007 Rugby World Cup on television will enable one to go to heaven, only 700 Tongan families will make it; the rest will have to watch wrestling on Tonfon, or Beijing Olympic hype on CCTV, and ex-students' programs on TV Tonga.
Plus, they'll go to hell. There is also concern in Ireland, where the best rugby announcers will apparently not be calling this Cup, since it's on TV3, whose coverage is known for "taking sometimes fascinating games and draining the life out of them, along with the viewer's soul." Meaning those viewers go to hell, too.
But if the coverage news is bad, the commercial news is swell. The All Blacks did one of those athletes-drawing-on-the-screen Impossible Is Nothing Adidas ads, the same campaign featuring Gilbert and Becks and Messi and the rest. I approve. Many more RWC ads after the jump.
The most bizarre sporting ad I've ever seen, featuring the Springboks in some weird amalgam of Gladiator, the Fantastic Four, Teenage Mutant Ninja Turtles and those U.S. Marine Corps spots, made by their chemical-company sponsor Sasol.
Continuing the weird post-apocalyptic theme, a Heineken ad in which ruggers shift the tectonic plates or something.
More beer, via Guinness.
Another Adidas All Blacks commercial.
Super Slo Mo ITV coverage commercial.
Peugeot, sponsor of los Pumas (Argentina).
And finally, a bit of humor, via Lifestyle Sports.
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