Ted Leonsis Takes On SportsTalk 980
I've previously noted how Ted Leonsis has come to the defense of his fellow put-upon local sports team owners, but this one is better, because now he's taking on Andy Pollin and Steve Czaban, scourges to fans of all things non-Redskins or -Wizards. Hey, I listen to 980 as much as the next guy--provided the next guy is an unwashed Neanderthal who sincerely believes that Lenox Financial offers "the biggest no-brainer in the history of earth"--but it's certainly true that the fine fellows there would sooner discuss backup backup backup DE Justin Hickman (a discussion I actually heard two weeks ago) than anything hockey or soccer, aside from jokes about attendance and/or TV ratings. Leonsis goes further on his blog:
As I was driving into the DC United game last week, to join 47,000 other fans, I was listening to the Sports Reporters on SportsTalk 980. That number -- 47,000 -- is way more people than listen to the Sports Reporters broadcast as an aside. I was disappointed to hear Steve and Andy basically questioning why people would go to a DC United game and why is it that the community would turn out in such droves to watch David Beckham play?...
Doesn't SportsTalk 980 want to expand its served universe? Doesn't it know how to cross promote between audiences?..
As a programmer and someone who has grown up in scaling media businesses, I don't get the fact that the sports leader here in DC would go out of its way to NOT embrace soccer or hockey or any other sport that delivers an audience.
With our soccer blog attracting nearly as many visitors as our Redskins blog, it would seem to be a valid question. On the other hand, if Standy Czablin did talk soccer, they would likely do so as outsiders with no particular insight or knowledge, and then soccernistas would complain and get all bothered (as they did with Wilbon last week), so it's probably just as well. Of course, if Czaban really wanted to go to war with Leonsis, he would respond on his blog, and the full-on blog battle would begin.
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