WSJ Discusses Gil's Blog
Or, as the kids say, his "Web log," a form of so-called "On Line" communication in which persons may communicate their private thoughts to other persons, known as "readers."
Ok, it's not quite that bad, and it's an interesting enough read, but today's long Wall Street Journal story about Gil and his blog seems to take a somewhat overly studious approach to Gilbert and his blog. Like, I'd say it's popular because of this: "it's funny as hell." Whereas, the WSJ says this:
Blog posts are typically candid and breezy, not the kind of safe, stock answers that athletes are often advised to give in postgame interviews....
[uh, WSJ, have you ever heard a Gilbert post-game interview?]
Mr. Arenas started blogging last year, one of a handful of NBA players asked by the league to post their musings on its Web site, part of a four-year-old effort to get fans closer to players.
An All-Star player known in basketball circles for his quirky sense of humor, the 25-year-old Mr. Arenas says he initially saw the blog as a way to show fans a "lighter" side of his personality. On March 18, for instance, he blogged about the birth of his son, Alijah Amani Arenas. "We're trying to get him sponsored by AAA now and get his diapers paid for," he blogged.
(In terms of tremendously amazing humor, though, the WSJ tops Gil with this: "The foot-in-mouth epidemic caused the sports blog deadspin.com this spring to plead: "Honestly, athletes: Stop using the Internets. [sic]" That sic truly made my day. For future WSJ use: "Many of these so-called bloggers use the term 'Internets' and its variants, such as 'Innernets' and 'Intertubes,' to refer to the various Web sites they frequent, i.e., 'The Internet.' ")
But the key facts from the story are:
1) Gil's blog has had about 3 million page views in the past year. That's (doing math, doing math) less than Redskins Insider? Oof. That hurts.
2) Gil is the only one of last year's NBA.com bloggers who'll be back this year. He'll be joined by Morris Almond and Luol Deng. Oof again. Translation: Yardbarker is winning. By a lot. Note to WSJ: start reading Yardbarker.
3) Gilbert has promoted at least two things on his blog that have been scrapped by his sponsors: the "golden ticket" free shoe giveaway and the Benihana Hibachi shoe.
4) Sponsors are worried about Gilbert and his zany, uncensored blog. To which True Hoop's Henry Abbott has the sensible response:
My vision, and it may be total fantasy, is that people just get more used to hearing from humans talking as humans -- with nuance and foibles. That might be a little scary for brands that don't like frank talk. But for brands that embrace that -- set Gilbert free! He's not hurting anybody ...
Right on, Henry.
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