D.C. United: This is Our House
United's new marketing campaign is half-2004 Terps, half NBA "Where Amazing Happens," without the 'fro.
"RFK is where championships are won," goes the script that players were reading from during today's video shoot. "RFK is where legends are made. This is the stadium other teams fear. This is our house."
And so on. Left unsaid was the "RFK is where some baseball team comes to ruin our playing surface for a few years before decamping for a $611 million stadium paid for by the city," but I think the message sort of comes through.
The head video man wanted the players to start their shoots by looking tough, a goal which was fine in theory, but which was occasionally foiled by two problems: many of United's newcomers aren't completely proficient in English, which, for example, led the video man to ask Gonzalo Peralta to give him "mean guy."
(I mentioned earlier some language barriers, but there are at least three key links from the Spanish segment to the English segment: Peralta, Zach Wells and Jaime Moreno. I don't know why Wells's high-school Spanish seems to work better than that of his teammates--"maybe I just paid attention," he suggested--but there are some who are a step behind.
"I'm really good at izquierda and derecho," Bryan Namoff offered.")
Also, when the players started getting cleaned up and entering the video room--which usually serves as the media room but which was most inhospitable to media today--a backlog developed, and so players had to watch each other being tough.
"Somos United!" Marc Burch said while scowling, as Rod Dyachenko ruined the take by bursting into laughter. PR whiz Kyle Sheldon had to stand in front of Dyachenko so he couldn't see Burch's face on ensuing takes.
"Great stuff, man," Dyachenko said when Burch was done.
The script, which was prepared in both English and Spanish, also has a "D.C. United is...." section, as in "D.C. United is, 'Never Say Die,' " and "D.C. United is built on a love of the badge," and so on.
The highlight, at least of the players I saw, was Wells, doing some sort of elaborate arm-bar routine while bellowing "welcome to our house!!!"
"Um, I don't know if we can use that," one of the video guys said.
"I'm not doing that," Devon McTavish noted. "We should get larger paychecks for doing this."
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