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Ovechkin Lands Hair Cuttery Endorsement

The hair cut that launched an ad campaign.

Not college basketball, but definitely March Madness. From the release:

Vienna, VA - Hair Cuttery, the largest privately-owned chain of hair salons in the country, announced today that it has signed NHL Washington Capitals' hockey star Alex Ovechkin to a 6-month partnership agreement commencing in October.

Ovechkin proves that even if you're a multimillionaire, you can still appreciate a good haircut at a great price. After signing a 13 year, $124M contract - the richest in NHL history - the 22-year-old Washington Capitals' left wing is still a regular client at the Ballston Common Hair Cuttery in Arlington, Virginia. The salon is located in the mall underneath the Kettler Capitals Iceplex where the team practices and, since he never needs an appointment, Ovechkin stops in for a haircut whenever it is convenient for him....

When we learned that Alex is a regular Hair Cuttery client, we knew he would be perfect for our new advertising campaign," said Dennis Ratner, founder and CEO of Hair Cuttery. "Alex certainly has some extra change in his pocket these days, and at Hair Cuttery, all our clients can get a great style and keep a little extra for themselves."

Amazing. Still waiting for Gilbert to sign up with Corona, and for DeShawn to sign up with Capri Sun, and for Doc Nix to sign up with the Emperor's Club.

By Dan Steinberg  |  March 18, 2008; 12:14 PM ET
Categories:  Caps  
Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   StumbleUpon   Technorati   Google Buzz   Previous: Vegas's NCAA bracket
Next: Mount St. Mary's in Dayton


Sweet! Good for AO.

Posted by: toolboy | March 18, 2008 12:26 PM | Report abuse

The man officially cannot be stopped.

Posted by: Ian | March 18, 2008 12:48 PM | Report abuse

"Trust Fund Babies"??? Is this a local band? Google gives me a Nieman-Marcus item page, but beyond that I confess that I'm sadly lacking in my cultural references...

Posted by: Rob Iola | March 18, 2008 12:50 PM | Report abuse

Did you get a 10% commission for brokering the deal?

OFB has the story, too.

Posted by: Strong Work Dan | March 18, 2008 12:51 PM | Report abuse

That's hilarious.

So the spokesperson for hair cuttery is a guy who is only seen by the public while wearing a helmet.

He's cut his hair what, once this entire year?!?

Posted by: Stormblue | March 18, 2008 12:56 PM | Report abuse

Heheheh. Totally not suprised. Hopefully they can improve his haircut a little to. the mop look isn't very flattering.

Posted by: EricS | March 18, 2008 12:56 PM | Report abuse

why is that press release from Vienna? And isn't he going to need a better haircut to be a spokesperson? not hatin', just sayin'.

Posted by: DudeAbides | March 18, 2008 1:34 PM | Report abuse

Hey, Dudeabides. Vienna, Virginia!

Posted by: diane | March 18, 2008 2:01 PM | Report abuse

He just needs an endorsement from Wal-Mart to start greeting people at the door.

Posted by: Wal-Mart PR | March 18, 2008 2:14 PM | Report abuse

Sweet. The lady who cuts my hair also does Ovy's. Not too shabby.

Posted by: Jimmy Jazz | March 18, 2008 2:15 PM | Report abuse


The press release is from Vienna, Va because it was released by the Hair Cuttery's parent corporation the Ratner Companies based in Vienna.

Posted by: Gustafsson | March 18, 2008 2:52 PM | Report abuse

Yeah, so...what about me? I work cheap.

Posted by: Stewie | March 18, 2008 3:31 PM | Report abuse

in soviet russia, hair cuts you.

Posted by: barhah | March 18, 2008 4:38 PM | Report abuse

That hair cut is an endorsement?

Posted by: caphcky | March 18, 2008 6:39 PM | Report abuse

I must say I think this sums it up....

Caveman haircuts for everyone!

I love OV but really, what was hair cuttery thinking, it should be good PR for the Caps though! Absolutely priceless!

Posted by: Puddin_an_Semin | March 19, 2008 11:41 AM | Report abuse

watch out Gilbertology, Ovechkinology is gaining fast!!

Posted by: Sam | March 19, 2008 11:58 AM | Report abuse

What I suspect the Hair Cuttery was thinking is that Ovechkin is the most dynamic and magnetic athlete in his league and in DC area sports.

Posted by: Joe | March 19, 2008 12:10 PM | Report abuse

Thanks, Joe. That's exactly what the Hair Cuttery is thinking.

Posted by: Diane | March 19, 2008 2:18 PM | Report abuse

Barhah your post was classic.

Now if he can only get an endorsement from a dentist.

Posted by: Evgeni | March 19, 2008 4:46 PM | Report abuse

With all that money, he should focus on getting a new toof.

Posted by: CAPSCAPSCAPS | March 19, 2008 9:22 PM | Report abuse

jeez 124million dollar contract, endorsments thats a lot od dough... he must be trying to start his own space program?

Posted by: Vic | March 20, 2008 10:05 AM | Report abuse

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