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Cooley Into Top 25 of Jersey Sales

Cooley jerseys rising. (By Preston Keres - TWP)

At the time of his death, Sean Taylor was the owner of the most popular Washington Redskins jersey, which wasn't enough to put him in the top 25 of NFL players, according to numbers at the time. (Although the post-tragedy spike in his sales did briefly move Taylor into the Top 25.)

So it seemed odd that, as of a few months ago, the Redskins--the second-most valuable franchise in the NFL, with a string of sellouts stretching back to the Mesozoic Era --still had zero players on the Top 25 list of NFL jersey popularity.

Well, that was in late June, and a lot can happen between late June and late August, the closing date of the most recent numbers.

In particular, Jason Taylor can get traded to D.C., immediately moving into the final spot of the Top 25. And even more remarkably, Chris Cooley can become the NFL's most entertaining player/blogger, shooting up to 19th on this list and making him the second-most popular tight end in the league and the most popular Redskin, at least according to online jersey sales.

Six teams have multiple players on this latest list; half those teams are from the NFC East. In fact, the Cowboys (five), Giants (three), Redskins (two) and Eagles (one) combined to put 11 players in the Top 25; no other division had more than three players on the list.

I've argued that Clinton Portis and Cooley are the most popular Redskins, but maybe I'm wrong. Is Taylor actually the second-most popular Redskin? Or maybe LaRon Landry? Santana Moss?

But the main point is, Cooley is tops. So if you don't think having an entertaining, informative and occasionally controversial blog can help boost your jersey sales, cast on eye at Chocolate City. Chris Cooley blogs his guts out and makes it to No. 19, passing, among others, the slightly more hyped Reggie Bush. Gilbert Arenas, meantime, plays a total of 13 regular-season games in 2007-'08, misses the All-Star Game, fails to make the slightly hyped Redeem Team, and yet ends the season with the 10th most popular NBA jersey, according to sales at the NBA Store in New York City and That's probably not a coincidence.

UPDATE: Alex Ovechkin remains this area's most dominant jersey seller; from July through yesterday, Ovechkin's jersey was the No. 2 seller on

Anyhow, here are the Top 25 NFL sellers, from April 1 - Aug. 26, 2008.

1. Brett Favre, New York Jets
2. Tony Romo, Dallas Cowboys
3. Eli Manning, New York Giants
4. Tom Brady, New England Patriots
5. Peyton Manning, Indianapolis Colts

6. Adrian Peterson, Minnesota Vikings
7. Marion Barber, Dallas Cowboys
8. LaDainian Tomlinson, S.D. Chargers
9. Ben Roethlisberger, Pittsburgh Steelers
10. Darren McFadden, Oakland Raiders

11. Brian Urlacher, Chicago Bears
12. Devin Hester, Chicago Bears
13. Terrell Owens, Dallas Cowboys
14. Jason Witten, Dallas Cowboys
15. Brian Westbrook, Philadelphia Eagles

16. Troy Polamalu, Pittsburgh Steelers
17. Randy Moss, New England Patriots
18. Osi Umenyiora, New York Giants
19. Chris Cooley, Washington Redskins
20. Reggie Bush, New Orleans Saints

21. Patrick Willis, San Francisco 49ers
22. Michael Strahan, New York Giants
23. Jay Cutler, Denver Broncos
24. DeMarcus Ware, Dallas Cowboys
25. Jason Taylor, Washington Redskins

By Dan Steinberg  |  September 16, 2008; 1:03 PM ET
Categories:  Redskins  
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Next: DeSean Jackson Goofs, Cooley and Kornheiser Apologize


Those numbers are only from April to August. So Taylor is up there because all the Skins fans who already have Moss and Portis jerseys are gonna want the new guy not a repeat.

Posted by: Giannicolus Jones | September 16, 2008 1:38 PM | Report abuse

What is Cooley's cut of sales of his jersey, or does Danny Boy get all that cash?

Posted by: Mragentman | September 16, 2008 2:53 PM | Report abuse every athlete will blog and/or show their junk to get a boost in jersey sales.

Posted by: | September 16, 2008 2:54 PM | Report abuse

who is patrick willis?

Posted by: glover park | September 16, 2008 3:13 PM | Report abuse

Please note that 20% are Dallas Cowboys jerseys, while it took a player from a traded team to total 2 entries, which is .08 percent (with most of you being from DC and PG schools, I did the math for you) for Washington.

Posted by: Dan's Deadskins | September 16, 2008 4:29 PM | Report abuse

I always love nonsensical chatter from fans of the team known as America's Paddywagon.

Would you like a cookie, or another Jerry Jones eye tuck as a reward for your math?

Posted by: | September 16, 2008 5:17 PM | Report abuse

Unsurprisingly, the math done by the yokel attempting to make fun of Skins fans' math skills is dead wrong.

It's 8 percent, or .08, or 8/100, but definitely NOT ".08 percent," which is actually equal to .0008, or 1/1250.

Posted by: Icantfeelmyface | September 16, 2008 7:03 PM | Report abuse

Patrick Willis is a linebacker who is a tackling beast for the 49ers. Ballhawk.

Posted by: Mike | September 17, 2008 12:46 AM | Report abuse

What was Chris trying to do - Boost his
Jersey sales? Not!!!

Maybe we need to start double checking what's going to be on his Jerseys.

Posted by: | September 17, 2008 10:09 AM | Report abuse

I'm wondering how Chris Cooley's little nieces and nephews, and family feel about all of this. No matter how you look at it, this incident is never going to die down (As long as there is internet).

Posted by: Anonymous | September 17, 2008 10:13 AM | Report abuse

What happened to "ACCOUNTABILITY" people!

Posted by: Anonymous | September 17, 2008 10:14 AM | Report abuse


Posted by: Anonymous | September 17, 2008 10:16 AM | Report abuse

Repeat after me IF you are over 25 and actually WEAR NFL jerseys around ..

"I am .. a loser"

Posted by: Marcus | September 17, 2008 11:19 AM | Report abuse

Where is #8 for the Texans?

Posted by: K | September 17, 2008 7:12 PM | Report abuse

Marcus - you nailed it. LOL...

Posted by: K | September 17, 2008 7:12 PM | Report abuse

Hey Dan's Deadskins-

I love your comment. It's actually 8%, not .08 percent. You would say it's "8 percent of the top 25 jersey sales" or "it's .08 of the top 25 jersey sales." So next time maybe think twice before you insult DC schools. (R yew fom Dallaz!?)

Good to see someone like Willis on the list. I'm also surprised Portis isn't.

Posted by: Will | September 17, 2008 8:27 PM | Report abuse

Well first of all the sales are based through August. He didn't show his junk until September. I don't think that that is why his jersey sold. He is a good player and it is finally nice to have a player worth something on the team. We really haven't had that for a while. Maybe a select few, but not like Cooley. Congrats Cooley.

Posted by: jlm | September 18, 2008 2:37 PM | Report abuse

Wat happened to McNabb ?

Posted by: Frankie | September 20, 2008 5:45 PM | Report abuse

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