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Ovechkin's New Ad Campaign

Check back in a little bit for some highlights from today's shooting of the Ovechkin Hair Cuttery promotional campaign. These are just mock-ups here, but they provide the general idea, no?

By Dan Steinberg  |  September 18, 2008; 3:43 PM ET
Categories:  Caps  
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So wait, you can now go into any Hair Cuttery in the area and order an "Ovechkin"?


Posted by: Stormblue | September 18, 2008 4:09 PM | Report abuse

Barbershop and Hockey - daring cross promotion!

Posted by: Kev | September 18, 2008 4:37 PM | Report abuse

He has a terrible haircut in those pictures. Simply horrific.

Posted by: Ben | September 18, 2008 4:49 PM | Report abuse

He is delightful in every possible way.

Posted by: Emily | September 18, 2008 5:07 PM | Report abuse

What am I chopped liver??

Posted by: David Beckham | September 18, 2008 5:21 PM | Report abuse

Hey, his hair fine, leave him alone!

Posted by: Oscar Osala | September 19, 2008 2:20 PM | Report abuse

He need to grow mullet! Is latest style!

Posted by: J. Jagr | September 19, 2008 7:55 PM | Report abuse

Good to know those are just mockups because they look like grade school campaign posters.

Also, who knew that the Hair Butchery could afford Ovie?

And I find it interesting that he's not wearing his jersey - wonder if he will be in the final version? Perhaps it's so it doesn't appear the Caps are endorsing HC.

Posted by: Jill | September 19, 2008 8:54 PM | Report abuse

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