Skins Code of Conduct: the DTC Responds
Ok, last Fan Code of Conduct item of the week, I promise. But this is sort of interesting.
When I talked to Diageo EVP Guy Smith about the Redskins Fan Code of Conduct that his company is sponsoring, he specifically mentioned the HBO Real Sports segment that showed members of the Dead Tree Crew pounding Crown Royal--a Diageo product--before a Skins game last season.
"That created some imagery that wasn't good for the Redskins, it wasn't good for Redskins fans and it certainly wasn't good for Diageo, and it was some distance from what all of us want to show," he told me.
I quickly got an e-mail from Chris Ferrarese, aka the Mayor of FedEx Field and one of the DTC's leaders. "If Diageo Executive Vice President Guy Smith could form an opinion on the DTC based on 25 seconds of video footage, maybe his opinion could change based on this 30 seconds of video footage," he wrote to me, arguing his group has "done nothing but enjoy the delicious taste of Crown Royal at FedEx Field."
More to the point, the footage referenced shows the Mayor having a quite lucid discussion with the the HBO producers about designated drivers, and that. He very clearly told them that he arranges for a designated driver at every home game, to make sure all his people get home safe. Not surprisingly, that didn't make the final edit--which doesn't invalidate anything else that HBO showed, but which at least makes you feel better about humanity. Luckily, a DTC member caught the footage, and they put it up this week.
"The DTC will continue to drink Crown Royal before each and every home game," Ferrarese wrote me, "and will also continue to have a designated driver for each and every home game."
(Warning: the music in the background of this clip has some objectionable language. You're welcome, boss.)
September 11, 2008; 1:01 PM ET
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