Welcome to NatsTown
This is from an official release.
The Washington Nationals today announced their 2009 "NatsTown" marketing and advertising campaign, which unites all fans in everything Nationals - at the ballpark, in the community, and in their everyday lives.
The first two things I thought of when I heard "NatsTown" were Boys Town and Jonestown. That would be connotations of delinquents and mass suicide. Not horribly off, I guess.
The innovative campaign, which will debut on television, on radio, and in newspaper and website advertisements, invites all fans to "Get Your Red On," showing Nationals spirit by wearing team colors, sporting the Curly "W" cap or jersey, listening to games on WFED, watching on MASN, or following the team online or in the newspaper.
Alternatively, "Rock the Red," folks. But thanks for the newspaper plug. Frankly, the Nationals, MASN and the newspaper industry make for a pretty impressive triumvirate.
"I know how much the return of Major League Baseball has meant to Washington DC area baseball fans, and this campaign is intended to express it," said Stan Kasten, Nationals Team President. "It's team spirit, community pride, American tradition tied up in a package that best displays the Home of the National Pastime in the Nation's Capital. I want baseball fans all over the country to know that that in DC we know how to support a team; that when we lift our World Series trophy our fans will know how to celebrate."
Well, I want to be able to afford a new house, I want Gilbert Arenas to be back on the court, I want to eat a chocolate sundae for lunch, and I want my blog to reflect zillions of clicks and critical acclaim tied up in a package that best displays my full head of hair. But you can't always get what you want.
The new campaign recognizes that every time a Nats fan comes to the ballpark, watches a game, visits the website, dons a Washington Nationals cap, or just checks the score, he or she is entering a Nationals state-of-mind and joining a community of fans in "NatsTown."
A "Nationals state-of-mind?" That's a state of altered consciousness I don't believe I've ever experienced. I wonder if Michael Phelps was trying to find his way to NatsTown back in November.
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