Eastern Motors Makes SportsCenter
And this, ladies and gentlemen, is why you give free cars to local athletes for several years while people ask "What the heck is with all of those weird commercials?" Because I don't know how much it costs to buy national advertising on ESPN for a D.C.-area car dealer, but I'm pretty sure it costs more than "free." Ovie's Easterns thing made both the Caps highlight package from last night (which I don't have) and the networks's Not Top Plays. And then the anchor sang the jingle.
That's called Marketing 101, taught by Easterns founder Robert Bassam.
Other late afternoon magic.
* Wow, Ovie has a foul mouth. And something else is foul, too. WARNING: Questionable blogging ethics, and bad language. (The 700 Level)
* The NBA wants to celebrate and potentially legalize the Crab Dribble. "That would be good, I could get my move back," the King Crab said of the potential rule changes. "They stole my move. (Cleveland Plain-Dealer via Bullets Forever)
* Johnny Holliday's real name is "John Bobbitt?" Didn't know that. "Look, a fan is a fan," he said, when asked to compare Baltimore and D.C. fans "Everyone wants their team to win." (PressBox)
* So Sports Illustrated's letters this week were apparently a D.C. extravaganza, concerning Redskins season tickets and Alex Ovechkin. (Japers Rink and The Redskins Blog) (And why some people have to wait 21 years on the Skins' list and others have to wait no more than 10, if that, is a question I just don't understand.)
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