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Energizer Signs Up Alex Ovechkin

Like many of you, I saw Bruce Boudreau's reaction to that Ovie Eastern Motors PSA before I saw the PSA itself. Boudreau was steamed, saying what the Thrashers had done was not in very good taste and twice saying it was "over the line." Having no idea what the spot was about, I figured it was something mocking Ovechkin's goal celebrations while painting him as a selfish individualist pig.

Then I saw the PSA, and thought it was great. It was great for the Thrashers, because it showed their players have a sense of humor. It was beyond great for Eastern Motors, because it generated gobs of free advertising and another round of online coverage. And it was great for Ovechkin, because it once again made his smiling and laughing mug the focus for every set of eyes in an NHL arena. Great, great and great. This isn't the Wizards playing videos of LeBron crying; this is much closer to laughing with Alex.

And I'm not going to get all worked up about Boudreau's comments, because I have a feeling after he watches it again in a less stressful environment, he'd find it pretty funny himself. He has the league's biggest star in his dressing room, and other teams can't ignore that.

Anyhow, perfect timing on the whole ad campaign front, because just this morning it was announced that Ovechkin will be a pitchman for Energizer of Canada. The formal release makes the inevitable link between Ovechkin and the Bunny, and makes all sorts of cringe-worthy puns, like this one: "Energizer will really 'Capitalize' on his energy and enthusiasm." Yeehaw.

The formal campaign will be launched in the fall, and so we're just getting a playoff preview this month. But if the formal campaign includes spots of Ovechkin and a giant bunny on skates goofing on the ice and jumping into the boards while playing bass drums, and if the Thrashers or other teams then replay those spots while making fun of Ovechkin, I say have at it. It's a whole heck of a lot better than running spots in other cities encouraging their fans to come buy tickets in D.C.

By Dan Steinberg  |  April 8, 2009; 11:26 AM ET
Categories:  Caps  
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Great shot at Kasten. Steinz maybe you could be prez of the Nats, you are bald and unlike used-car Kasten you actually seem to get it.

Posted by: jpfterps | April 8, 2009 11:41 AM | Report abuse

Awesome. Think Ovi'll call Kovalchuk and offer him a charity spot, if he's that desperate for an endorsement?

Posted by: kittypawz | April 8, 2009 11:59 AM | Report abuse

I'll admit when I first saw the commerical last night I thought it went to far, mainly because his commerical wasn't that bad - it was hilarious and so Ovie. But this morning i saw it again and it really is funny and not bad at all. I'll bet bruce has the same reaction when he sees it again. Especialy the part with kovalchuk which was just so funny.

Posted by: finnmeg | April 8, 2009 1:37 PM | Report abuse

Sorry, I'd rather have our best player viewed in the context of his great skills as a hockey player than some stupid commercial that makes him look like a sell-out hack. For every person in that arena who was laughing "with" Ovi, you guys just made some nutjob in Pittsburgh happy by proving their point that the Caps, Ovi in particular, is an r-tard.

Posted by: LeftCoastCapsFan | April 8, 2009 2:09 PM | Report abuse

Oh, I'm actually okay with Ovi doing the Energizer commercial and Boudreau's commercial about the Honda with a bigger cupholder. Legit and they're not making a$$e$ of themselves. Eastern Motors commercial? Made it that much easier to make fun of our guys.

Posted by: LeftCoastCapsFan | April 8, 2009 2:12 PM | Report abuse

Thought the jumbotron of Ovi was funny when I first saw it and still think it is funny. They were simply making fun of his horrendous singing, which I am sure he would tell you was horrible.

The Thrashers put together a great piece that was funny, smart and not cheesy itself and should be commended. The best was getting his good friend Ilya Kovalchuk (the guy who orchestrated the Malkin-Ovechkin reconciliation) to close it out, which takes it even further away from being over the line to a buddy busting the chops of a friend. If it were the Pens and Crosby delivering that line it would probably come across very differently.

Posted by: freakinandpeakin | April 8, 2009 2:41 PM | Report abuse

I hope one of the commercials features his segway running out of power.

Posted by: MaxWass | April 8, 2009 2:48 PM | Report abuse

ROFL! OK, this is just amusing. :)

Posted by: irockthered | April 8, 2009 2:53 PM | Report abuse

Who cares about hockey? There are about 16,000 hockey fans in the DC metro area - just so happens that they go to the games. Listen to sports radio, look at the ratings on tv/radio, check out their coverage on this site - zero interest.

Posted by: jk1492 | April 8, 2009 5:14 PM | Report abuse


Caps Insider blog draws second most traffic to this site among bloggers. Also Caps TV ratings are higher then Wizards ratings and up over 100% since last year.

Also there are 18,000 seats in Verizon center.

Washington/DC/Metro are also happens to be one of the fastest growing areas for Youth hockey.

Educate yourself first before posting garbage.

Reason ESPN980 tries to ignore Caps is because ESPN owns them and is still pissed that Gary Bettman and NHL won't go back to ESPN. ESPN is extremely bitter that with OVIE, CROSBY and Some of the best young players the league has seen they have no part of. OVIE's goals have drawn the highest rated YOUTUBE hits in 1 day's time.

Don't be bitter come to one of the games and you will get the bug.

Posted by: lightshow | April 8, 2009 6:29 PM | Report abuse

I just think Boudreau is starting to get tired of the distractions that surround Ovie. Things like goal celebrations, commercials, etc. But he'll just have to deal with it.

Posted by: poguesmahone | April 9, 2009 12:36 PM | Report abuse

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