Marissa Coleman (Still) Hates Dookies
If I were teaching Professional Athlete Marketing 101, at least one seminar would be devoted toward "insulting and publicly expressing hatred toward your biggest rival, even if you actually could give a Gatorade about them." Obviously, we recognize that players come from all over the place, and wouldn't necessarily inherit fan-generated hatred for other teams, but if they pretend to hate, the fans will love them.
I thought of this when I read Chris Cooley's recent Q&A with Extra Mustard, in which he was asked about his least favorite city.
"Philly," he replied. "I really don't like Philly. I got a cheesesteak the first time I went there, but other than that, there's just nothing exciting about Philly."
Insults about how rival cities have nothing going on? Yup, that's red, cheese-slathered meat for fans. (As are stories about downing mini-bottles of Jack Daniels and Cooley's response that his favorite sports venue is Verizon Center for Caps games, but that's another story.) Point being, even if he doesn't really despise Philly, saying so earns him major points with the fan base. Which brings me to Marissa Coleman, the former Maryland star who is now on the Mystics' roster as a first-round pick.
College is a bit different than the pros, since there is often a geographic connection between player and team, and there's plenty of time to lap up rivalry tales, but still, no one is forcing Coleman to diss a Dookie now that she's out in the real world. And yet here's from her first-ever blog for Comcast SportsNet:
Not only do I have to get use to #4, but playing with all these "Dookies" as well. Even though they "claim" we are not their rivals, every current or past Terp knows we are. (I mean, I know if a team beat me in a thrilling...come from behind...over-time victory...in a National Championship game, I would claim them as my rival)
Three Devils and two Terps on one team. Interesting brew. One of the Devils, Alana Beard, apparently tried to prank Coleman, but she didn't fall for it. "See, at the GREAT University of Maryland not only do we get a great education and win Championships, but we also learn street smarts," she continued. "Leave it to a Dookie to not be able to carry out a prank and leave it to a Terp to be too smart to fall for it."
See, Coleman gets like an A+++ in my marketing class.
May 27, 2009; 8:29 AM ET
Categories: College Basketball , Redskins , Terps
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