Skins reach out to ticket holders
I heard this week from Redskins fan Suzanne, a season ticket holder who recently got a phone message from the team's ticket office saying thanks. In the three years she's had season tickets, this was a first for Suzanne; previous calls from the ticket office had mostly asked about her interest in club seats. But this was the message she got this week:
Hi. This is Claudia from the Washington Redskins. Suzanne, I'm calling you checking in to see how your game-day experience has been thus far. My direct number is -------------. We didn't really want anything other than to say thank you for being a season ticket holder and have a great day. Bye.
I asked several Redskins fans I know if they had received similar messages; a few had, most had not. But when I called Redskins PR guru Zack Bolno to ask about this, he said it was part of a season-long effort to talk to ticket holders about their game-day experience.
"We've been doing more one-on-one direct calls to our fan base," he said. "It's just a part of our ongoing effort to collect information from fans about the game-day experience, so that our season ticket holders know we appreciate their support. We're also reaching out to fans by spending more time walking the stadium concourse and walking the tailgating areas. We're trying to find out the best way to try to improve the fan experience on game days, and what better way to do that than to talk to fans at the stadium and get their feedback."
Bolno said that high-ranking team officials, including Senior VP for Stadium Operations Len Rosenberg, have been personally seeking feedback on game days.
And I don't know exactly what to say about all this. Is it more important to make real changes than to leave phone messages? Sure. Is it easy to imagine that this is just a reflexive response to the bad economy and the angry fan base? Sure. Would fans rather have more frequent out-of-town scores, more affordable food and a working big screen than a phone message from Claudia? Again, sure.
But is it better for the team to at least pay lip service to improving the game-day experience than to ignore the matter altogether? I'd say it is, by a lot.
Posted by: bacaje | December 17, 2009 9:16 AM | Report abuse
Posted by: REXskins | December 17, 2009 9:38 AM | Report abuse
Posted by: walkdwalk | December 17, 2009 9:44 AM | Report abuse
Posted by: jbanks979 | December 17, 2009 9:46 AM | Report abuse
Posted by: Kev29 | December 17, 2009 10:18 AM | Report abuse
Posted by: MDSkinsFan | December 17, 2009 10:28 AM | Report abuse
Posted by: hockey023 | December 17, 2009 11:16 AM | Report abuse
Posted by: gkd1120 | December 17, 2009 1:27 PM | Report abuse
The comments to this entry are closed.