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Redskins tell fans "The Future is Now"



So I got a look at the package of information and brochures that the Redskins are mailing out to season ticket holders this week. It's an interesting array of documents, with perhaps nothing more interesting than the bold all-caps letters on the outside of the envelope, reading THE FUTURE IS NOW! So much for the gradual rebuild, although, in theory, I'm all about offseason optimism.

Anyhow, I figured I should mention that the letter to fans promises several upgrades in addition to the new HD boards, which remain the headliner. (And yes, the brochure about the HD boards mentions in large letters that they're "Punter Proof" and have "Future 3D Capability.") I'll quote the other upgrades here. And you can click on the above and below images to enlarge them.

The "exciting season ticket membership enhancements" include

New HD Video Scoreboards: State-of-the-art HD picture perfect videoboards, 100 feet wide (three times wider than current screens), showing more and faster replays, out of town scores and fantasy stats. See enclosed brochure for details.

New Auto Seat Upgrade Technology: The Redskins implemented a major technology ticket system upgrade this past season including "Wireless Access Control" which helps fans get into FedEx Field faster than ever. Part of the technology platform also provides for a significantly streamlined seat upgrade process for season ticket holders. This system will ensure that more season ticket holders will automatically receive seat upgrades each and every year. See the enclosed flyer for more information.

New Automated Parking and Traffic Management System: Designed to expedite travel time to and from the stadium.

College Football Games: FedEx Field is pleased to announce that it is hosting not one, but two major college football games in 2010: Virginia Tech vs. Boise State on October 2nd, and Penn State vs. Indiana on November 20th. You will have special priority, before tickets go on sale to the public, to secure some of the best seats for these games. See the enclosed flyer for details.

The letter is signed by Chief Marketing Officer Mitch Gershman, and it concludes "Again, thank you for the loyal support and we look forward to seeing you at FedEx Field this fall. Hail to the Redskins!!!


By Dan Steinberg  |  January 21, 2010; 7:23 AM ET
Categories:  Redskins  
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Comments

What will Snyder Do?

Posted by: franky4fingers | January 21, 2010 7:43 AM | Report abuse

I hope "the future is now" means we'll floating around the concourse on hoverboards, and the beer / nachos will arrive via pneumatic tubes that go to every seat.

Posted by: REXskins | January 21, 2010 8:19 AM | Report abuse

I hope "the future is now" means we'll floating around the concourse on hoverboards, and the beer / nachos will arrive via pneumatic tubes that go to every seat.

Posted by: REXskins | January 21, 2010 8:19 AM

Can you imagine being able to do a keg stand at your seat? That would get us into the stadium a lot earlier!

Posted by: Section104 | January 21, 2010 8:43 AM | Report abuse

wireless access control? you mean like barcode readers instead of tearing tickets? like what the verizon center has had for 10 years? i guess better late than never.

Posted by: dcsportsfan1 | January 21, 2010 8:52 AM | Report abuse

The Redskins think "The Future is Now"? Seriously? They must be smoking something. There's no way that dysfunctional organization can clean themselves up in 1 offseason enough to compete on a professional level against motivated and well-organized teams like the Cowboys, Giants and Eagles.

And that doesn't even take into consideration their unmotivated, out-of-shape, under achieving, and less talented roster.

They need to take steps - first get back to 8 wins, then 10, then 12/13 and truly competing.

Posted by: agupta1 | January 21, 2010 8:58 AM | Report abuse

Oh no!! For those of us old enough to remember the times when Bruce Allen's dad was coaching the team, "The future is now!" was George Allen's mantra. Consistent with that mentality, he proceded to trade ALMOST ALL his draft picks for seasoned veterans. They won, but they mortgaged the team's future and then failed to win anything in the years following Allen's departure. That was the start of the organization's love affair with dumping it's draft choices and ignoring the draft ... I mean future ... in a hell bent drive to win today. It's an affliction from which we have never completely recovered and a mortgage on which we are still paying. Those were the days when we went YEARS without a first round pick. Are we in for more of the same with George's son? Isn't the future tomorrow, not today or yesterday? Are we going to attempt to fix things overnight yet again?

Posted by: Rational_Man | January 21, 2010 9:01 AM | Report abuse

What a nice picture of Alec Baldwin and the most recent President Bush!

Posted by: info_stuporhighway | January 21, 2010 9:13 AM | Report abuse

info_stuporhighway .... you nailed it with the Baldwin - Bush reference! ROFLOL

Posted by: cashmoney1 | January 21, 2010 9:21 AM | Report abuse

New, high definition video screens will display same old bunch of losers -- in even more excruciating detail.

Posted by: Vic1 | January 21, 2010 9:29 AM | Report abuse

Oh no!! For those of us old enough to remember the times when Bruce Allen's dad was coaching the team, "The future is now!" was George Allen's mantra. Consistent with that mentality, he proceded to trade ALMOST ALL his draft picks for seasoned veterans. They won, but they mortgaged the team's future and then failed to win anything in the years following Allen's departure. That was the start of the organization's love affair with dumping it's draft choices and ignoring the draft ... I mean future ... in a hell bent drive to win today. It's an affliction from which we have never completely recovered and a mortgage on which we are still paying. Those were the days when we went YEARS without a first round pick. Are we in for more of the same with George's son? Isn't the future tomorrow, not today or yesterday? Are we going to attempt to fix things overnight yet again?

Posted by: Rational_Man | January 21, 2010 9:01 AM

Easy, Tiger!

It's just a phrase hearkening back to an important time in the teams history that is being used as a marketing tool. I can't imagine that it represents the entire personnel strategy for the 2010 Redskins.

Shanahammy liked drafting, right?

Posted by: hithere1 | January 21, 2010 9:30 AM | Report abuse

More of the same. If you support the Redskins you support $nyder. You have ten years of history to go by, so you make the choice.

BOYCOTT $NYDER OR MORE OF THE SAME!!!!
BOYCOTT $NYDER OR MORE OF THE SAME!!!!
BOYCOTT $NYDER OR MORE OF THE SAME!!!!
BOYCOTT $NYDER OR MORE OF THE SAME!!!!
BOYCOTT $NYDER OR MORE OF THE SAME!!!!

Posted by: hessone | January 21, 2010 9:31 AM | Report abuse

Can someone explain why either of these college games are being played here?

I mean Tech vs Penn State at FedEx would make sense but a couple western teams??? Also Penn State coming to FedEx = less fans at the game

Posted by: alex35332 | January 21, 2010 9:34 AM | Report abuse

I'd much prefer that the Skins offered low expectations and mediocre results than that they again offered sky high expectations and again under-delivered.

Posted by: Dellis2 | January 21, 2010 9:49 AM | Report abuse

The future is now......another blast from the past. I think I'll puke now lol.

Posted by: Davo61 | January 21, 2010 10:03 AM | Report abuse

If they bought the home game from Penn State, it will be fewer fans. Can't imagine why PSU would agree to that. But it's more likely it's Indiana's home game, which will probably mean more money for them than staying in Indiana.

Posted by: zimbar | January 21, 2010 10:06 AM | Report abuse

Offseason champs once again! Yeah!

Polish up the case, looks like one more Steinbrenner Trophy* for the burgundy and gold!


*Now that the Yankees have won another title, need a suggestion for the trophy name. The Golden Dome Trophy, maybe, as every year is the year ND will return to glory?

Posted by: yatesc1 | January 21, 2010 10:08 AM | Report abuse

So I guess Redskins are now discouraging the "Stay Medium" concept?

Posted by: law3 | January 21, 2010 10:13 AM | Report abuse

ACTUALLY, it doesn't say that "the future is now". IT SAYS "the future STARTS now"....why are you stupid pricks at the Post always trying to manipulate words for the worst, and turn things around to fit your own personal agenda?????? If Redskins fans had half a brain, they could figure this out......

Posted by: frmi | January 21, 2010 10:16 AM | Report abuse

You can bet that one of the season ticket enhancements is going to be a price increase.

Posted by: bethesdaguy | January 21, 2010 10:17 AM | Report abuse

What a nice picture of Alec Baldwin and the most recent President Bush!

Posted by: info_stuporhighway


The Washington Redskins present "It's Complicated" starring Bruce Allen.

Posted by: Kenbeatrizz | January 21, 2010 10:24 AM | Report abuse

Redskins fans (and Morrissey) reply by asking, "How Soon Is Now?"

Posted by: frenchyb | January 21, 2010 10:59 AM | Report abuse

It's obviously a tie-in to the George Allen history since our new GM is, what, let's see, HIS SON. That doesn't mean it will be the mantra for the draft philosophy. I know! They should have printed on their marketing materials - WE HOPE FOR .500 THIS YEARS!!! That would have moved a lot of tickets.

Hey looneys, how about you give Shanny and Allen a chance before crying "more of the same!!!!" or else, go join the Ravens fan board.

Posted by: MrDumberton | January 21, 2010 10:59 AM | Report abuse

The letter does not say "The Future IS Now." It says "The Future STARTS Now."

Posted by: Irishred1998 | January 21, 2010 11:09 AM | Report abuse

Isn't the future going to be locked out? Does this mean the Redskins are just going to shut it down in 2010?

Posted by: JohninMpls | January 21, 2010 11:10 AM | Report abuse

Snyder is good at selling the off-season. It's because once you buy the tickets, and new jerseys of off-season pickups.. you have given him what he wants.. the money.

Posted by: fricknoutstandin | January 21, 2010 11:15 AM | Report abuse

They forgot to tell you:

Tickets are going up by 12.00 a ticket.
Parking will be another 25.00
All food prices are going up also.

Posted by: wizardman | January 21, 2010 11:49 AM | Report abuse

I hate Snyder more than anyone, but it does say "starts now" - not "is now." Seems like a big difference to me.

This also shows a picture of a flier they sent saying prices will not go up. I dont understand your post wizardman?

Posted by: capsfansince74 | January 21, 2010 11:55 AM | Report abuse

"You will have special priority, before tickets go on sale to the public, to secure some of the best seats for these games."

Ha, the season ticket wait listers got this special deal too, and got it several weeks back to boot. Kidna puts a new spin on "special priority."

Posted by: WorstSeat | January 21, 2010 11:57 AM | Report abuse

More like, "back to the future". And, "no price increse" emblazoned on the letterhead. Thank you Midget Man since I have no intention of buying anything Skinz related.

Posted by: Maximus6 | January 21, 2010 12:02 PM | Report abuse

[yawn]

Posted by: Chia_Pet | January 21, 2010 12:08 PM | Report abuse

Did it mention where the "Offseason Champions" banners will be hung?

Posted by: mb15 | January 21, 2010 12:15 PM | Report abuse

Snyder is good at selling the off-season. It's because once you buy the tickets, and new jerseys of off-season pickups.. you have given him what he wants.. the money.

Posted by: fricknoutstandin | January 21, 2010 11:15 AM | Report abuse
_________________________________________
I think every business owner goes into business thinking... "I wanna lose money"

come on... After years of complaining... Snyder is updating the fan experience & has hired a General Manager & Team President which signals him taking a step back from the daily operation of the team.

Stop acting JEALOUS & ENVIOUS because he has BIG $$

Also, to all the people talking about ticket prices raising.... IT HAS ALREADY BEEN ANNOUNCED THAT TICKET PRICES FOR GENERAL ADMISSION ARE REMAINING THE SAME!

Also, get it right Steinberg... HUGE DIFFERENCE between "Future is...." & "Future STARTS.... "

Posted by: tony325 | January 21, 2010 12:39 PM | Report abuse

Tony -- how many "General Admission" tickets are there? I don't know about you -- or anybody else, but my season tickets are not general admission. General admission is where you pays your money and finds yourself a seat.

Posted by: bethesdaguy | January 21, 2010 12:52 PM | Report abuse

FUNNY!!!!!!!

What a nice picture of Alec Baldwin and the most recent President Bush!

Posted by: info_stuporhighway | January 21, 2010 9:13 AM

Posted by: davefromdc1 | January 21, 2010 1:30 PM | Report abuse

Now that it's in letter form, I know I'm sold.

Posted by: peterandmeredith | January 21, 2010 1:39 PM | Report abuse

SERENITY NOW!

Posted by: puzzlehead1 | January 21, 2010 1:44 PM | Report abuse

Let's be honest....i've reviewed this blog for years....and most of the people that post on here are NOT season ticket holders.

This is all good news for those of us that are.

Posted by: GoonieGooGoo | January 21, 2010 1:53 PM | Report abuse

Posted by: MrDumberton
Hey looneys, how about you give Shanny and Allen a chance before crying "more of the same!!!!" or else, go join the Ravens fan board.
------------------------------------------------------------------------------------------------------------------

It's been 10 years of the same my friend. The hiring of Allen and Shanahan is a mirror image of all things past. Go ahead and give them a chance. I think it's more looney to give anything $nyder a chance but it's your money and soon to be his.

BOYCOTT $NYDER OR YOU'RE PART OF THE PROBLEM!!!

Posted by: hessone | January 21, 2010 2:12 PM | Report abuse

The "FUTURE STARTS RIGHT NOW"? Then, I expect to hear Campbell is gone, until then it is still the same old thing.

Posted by: hock1 | January 21, 2010 2:23 PM | Report abuse

Appreciate all the comments. And I wasn't at all trying to be critical; just found it interesting.

As for people claiming I misrepresented this, I wrote "the bold all-caps letters on the outside of the envelope" say THE FUTURE IS NOW!" That's true. I just didn't include an image of the envelope. But I saw the image, and that's what it says.

Posted by: DanSteinberg1 | January 21, 2010 2:37 PM | Report abuse

For all you people that don't read and say it doesn't say the future "is now" but it says "starts now". Just click on the second picture where it clearly says

"With the arrival of Head Coach Mike Shanahan and General Manager Bruce Allen, THE FUTURE IS NOW"

So there you go. Also, Dan didn't say that it said the Future is now in the letter. He says, "It's an interesting array of documents, with perhaps nothing more interesting than the bold all-caps letters on the outside of the envelope, reading THE FUTURE IS NOW!"

You guys are so quick to jump on people when you yourselves dont read

Posted by: SkinsWizStangs | January 21, 2010 2:38 PM | Report abuse

People need to settle down. The Future is Now is simply being used as a sort of nostalgia since we now have George Allen's son running the team. There isn't any doubt that were a different GM running the team, this phrase wouldn't be used. And no, it doesn't indicate anything about how we will proceed in terms of we're going to run this franchise going forward. SO PLEASE, EVERYONE, STOP TRYING TO READ SO DEEPLY INTO THIS, BECAUSE IT DOESN'T INDICATE ANYTHING.

That is all, carry on.

Posted by: Barno1 | January 21, 2010 3:04 PM | Report abuse

Another Snyder flunky.Also,try saying,"for you people WHO don't read."

Posted by: seanmg | January 21, 2010 3:08 PM | Report abuse

First letter states "That future starts right now." in the 3rd paragraph. The second letter in the first paragraph reads "The Future is Now!". Read carefully, readers!

Thanks for the pics, Steinberg.

Posted by: RedCherokee | January 21, 2010 3:26 PM | Report abuse

"State-of-the-art HD picture perfect videoboards, 100 feet wide (three times wider than current screens), showing more and faster replays..."

--------------------------------
[rant/on]

I have trouble with "three times wider". Yes, it is technically correct, in that a 100-foot wide board is 72 feet wider than the present 28-foot board, and 72 is about 3 x 28. But just as you'd never say that a 56-foot board is "one time wider" than a 28-foot board (you'd say it's "twice as wide"), it might be more understandable to say the new board is "four times as wide" as the old board.

[rant/off]

Posted by: GoTeamGoTeamGooooooTeamYay | January 21, 2010 3:35 PM | Report abuse

Tony -- how many "General Admission" tickets are there? I don't know about you -- or anybody else, but my season tickets are not general admission. General admission is where you pays your money and finds yourself a seat.

Posted by: bethesdaguy | January 21, 2010 12:52 PM | Report abuse
______________________________________

General Admission is anything that does not include: Suite, Loge, & Club... these are the seats the NFL counts before it considers a venue SOLD OUT!

Posted by: tony325 | January 21, 2010 3:44 PM | Report abuse

Stunningly, ticket prices will not be raised this year. Snyder is just waiting for a winning season so he has an excuse to stick it to the fans again.

Posted by: Monkman63 | January 21, 2010 3:56 PM | Report abuse

As for people claiming I misrepresented this, I wrote "the bold all-caps letters on the outside of the envelope" say THE FUTURE IS NOW!" That's true. I just didn't include an image of the envelope. But I saw the image, and that's what it says.

Posted by: DanSteinberg1 | January 21, 2010 2:37 PM | Report abuse
________________________________

Sorry Dan... shouldn't listen to other bloggers :)

Posted by: tony325 | January 21, 2010 3:57 PM | Report abuse

So I hate it when journalists start sentences with, "so."

Posted by: nativedc | January 21, 2010 4:27 PM | Report abuse

Classic Redskins front office marketing BS.
This would be a good slogan if they were about to play in the first round of the playoffs. But no, they've crowned themselves the off-season champs once again.

Posted by: Punisher703 | January 21, 2010 5:46 PM | Report abuse

Regarding no ticket price increase....that is for the general admission seats only. The premmie seats go up each year by 3% or 6% depending on the type of contract. Since those seats generally start at 2-3 times the price of GA seats, those yearly increases on seats that the team gets to keep all the revenue from is a pretty hefty increase.

Posted by: bbmcoachk | January 21, 2010 6:02 PM | Report abuse

Would someone tell the Redskin front office that right "NOW" your Redskins own the NFC-East Cellar--worst team in the weakest division in the NFC--so if the "Future is NOW", you guys are in real trouble.

Posted by: JCM-51 | January 21, 2010 8:21 PM | Report abuse

Hey...let's not get too hard on Snyder; let's give him & Coach Shanahan a chance. Remember ... it took Steinbrenner quite a few years to realize the owner shoudn't be meddling in Yankees' affairs on the field before the current championship runs.

That said, it DOES appear that Shanahan is hiring quite a few ex-Broncos to Redskins' assistant & coordinator posts. For everyones' info, the Broncos seem to have a nice post-Shanahan record of starting the season out strong then faltering in the stretch...same as Jim Zorn's first year here...on the other hand I believe the Broncos' offensive line during the championship years was called the "Orange Crush"...and we sure could use an OL makeover here! Then again, they had John Elway at QB & we have Jason Campbell. Maybe we could use a QB upgrade...both "Colts"... we have Brennan on IR and could get McCoy in the draft.

Posted by: Bombo47jea | January 21, 2010 8:27 PM | Report abuse

My concern is not so much with the wording that is emblazoned on season ticket holders pamphlets and such, but rather with Snyder's immaturity. The man needs to grow up and realize he does not know how to run a football team. He has to pull a Ted Leonsis, trade away big names, use the draft, and build a franchise, not a one shot wonder. Furthermore, he has to give team control over to the Coach, 100%. If the coach wants to call the plays then he will do so. Dangling his gold puppet strings and manipulating has failed, and will fail again, and again. Take the U.S. Army, (big analogy, but oh well) the Battalion Commander goes to his Company Commander's and gives them their mission, priorities, goals, etc, and then steps back and watches them execute. They do so as they see fit, all in order to complete the mission successfully with the fewest casualties; the moment brass get involved with micro-managing then you lose soldiers. But to Snyder, he is no longer the big name in town, Leonsis is. I'd rather spend my money on Caps season tix than Skins. Rant Over.

Posted by: CAPS_Skins | January 22, 2010 2:15 AM | Report abuse

To Bombo47jea:Steinbrenner had no choice in the early 90s.He was suspended from baseball for his dealings with a gambler named Howard Spira,who he hired to dig up dirt on Dave Winfield.So what the Redskins have needed for some time is their own Howard Spira.

Posted by: seanmg | January 22, 2010 2:57 AM | Report abuse

Hate to be the pessamist but redskins time is not now or next year or the year after that it's a while from now.

Posted by: Dlewis10 | January 24, 2010 11:43 PM | Report abuse

The comments to this entry are closed.

 
 
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