Caps loss smashes ratings record yet again
No, this isn't just a copy and paste job from earlier this week, or last week, or the week before. The Caps set yet another ratings record during their Wednesday night overtime loss to the Canadiens, and this one was by far the most impressive to date.
Yes, there was a massive snowstorm that had trapped and bored everyone in this region out of their minds. Still, the Caps game on Comcast SportsNet earned a 5.8 rating in D.C. That's considerably higher than the NBC number for Ovechkin-Crosby (5.3) on Super Bowl Sunday, which also came in the midst of a snowstorm, and which was on network television. For CSN to smash that is number just hard to fathom.
Wednesday's game--up against American Idol--was the most-watched program among men ages 25-54, and was second among all adults ages 25-54. Equally crazy, this mid-February regular-season game against Montreal did a better number than Game 7 of the Eastern Conference semifinals against the Penguins last spring. That game--also on CSN--earned a 5.5 in the D.C. market.
Snow aside, the team's record win streak seems to have catapulted interest to a level never before reached in this market. All five of the most-watched regular-season Caps games in CSN history came during the recent win streak. Before the streak, the network's highest regular-season mark was a 2.5 at the end of the 2008 season; Wednesday's game more than doubled that audience. The average Caps rating over the last 10 CSN games is a 2.8.
For the season, the Caps are now averaging a 1.5 on CSN and CSN+, up 41 percent from last year and 175 percent from two years ago.
As always, I'll note that The Washington Post and CSN have a business relationship, which occasionally allows me to sit on a set as Ivan Carter salivates over Minnesota athletes on a satellite link.
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