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Donovan McNabb's PTI appearance



Donovan McNabb went on PTI Tuesday afternoon, and taught Michael Wilbon and Tony Kornheiser the same lesson he's been teaching the rest of the D.C. media for more than a week: He's not yet ready to lash out at Philadelphia, at the Eagles or at their fans. Whether he gets there eventually, who knows, but he's been handed dozens of chances to say he was done wrong by that city, and he keeps declining.

Kornheiser's opening question, in fact, was whether McNabb hoped to haunt the Eagles organization throughout the rest of his career.

"I don't look at it as haunting them," McNabb said, although that would make for an excellent Scooby Doo episode. "I look at is an opportunity for me to try to move into another organization, try to turn that organization around and have positive thoughts of obviously having more wins than usual and getting this thing back on track."

Even on as simple a question as whether he'll be booed or cheered during his return -- and I can't imagine that's in doubt -- McNabb declined to say anything rude about his former city. See video below.

"Well, I hope I'll be cheered," he said, as all of Philadelphia laughed uproariously in unison. "I think that the things that I've been able to accomplish kind of overweighs the feelings that some may have had. I think a lot of times people focus so much on the low percentage of people who call into radio stations to vent, to feel like they need to get something off their chest. Or people who want to write articles about how their neighbor is feeling, or [that] somebody in the local gym sitting in the sauna wanted to express to them

"But I've been able to accomplish a lot, individually as well as [with the] team. You can't take away the 11 years, the 65 percent win percentage that we put up, the five NFC championship [games], the one Super Bowl appearance, -- although we didn't win the big game and I apologize to the fans for that. But I gave them all that I had, and that was every week. And now I've moved on, and I believe they should too."

Well, good luck with that. Previously Wilbon had asked McNabb about the drama of his years in Philly, and the reaction to the trade from his friends and former teammates.

"Well you know what, people still kind of question why I had to go through that all throughout my career," McNabb said. "And again, I didn't really focus on that then, and I'm definitely not focusing on it now. My main focus is based around what we're doing here in Washington. I'm excited to be here, looking forward to wearing the burgundy and white and gold, and just getting guys on their feet. And when the offense is out, you just don't know what you're gonna see. And I know the fans here in D.C., just communicating with a lot of them in the area, they're excited as well."

At which point Kornheiser pointed out that Zorn had gone with maroon and black, and McNabb clapped in amusement. In truth, burgundy and white and gold isn't exactly how we usually put it. But McNabb showed that he's picking up the local tradition when Kornheiser brought up history, pointing out that he's been in D.C. for 30 years.

"This is the most stunning single trade that I've seen in those 30 years," Kornheiser said, asking McNabb why he would be traded within the division.

"I don't think we'll ever find the answer until probably we're all said and done and retired," McNabb said. "But Sonny Jurgensen is a guy who obviously kind of set the tone for me of being traded from Philly here to Washington, so I'm just following suit. And hopefully I can follow suit just like he did by winning and holding that prize up and bringing more excitement here to the D.C. area."

The only other questioned concerned working with Mike Shanahan; McNabb brought up the success of Jay Cutler, and the success of John Elway.

"You go back to when [Elway] played, his career pretty much being very similar to mine," McNabb said, "making it to conference titles and he making it a little further to Super Bowls but not winning it. And people saying that he's not able to do it, and he's not able to win the big game, thinking that maybe we should draft a young guy.....

"He brought a different philosophy to John Elway, and that's the philosophy that's obviously running the ball, setting up play action, playing to his strengths, and letting the defense do their thing. And I think that's why we have over here in Washington. Everyone's kind of getting accustomed to a system, and it's gonna be something that's gonna I think open up eyes across the league."


By Dan Steinberg  |  April 13, 2010; 6:29 PM ET
Categories:  Media , Redskins  
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While Washington Redskins Sack “Soup” Campbell
Campbell Soup Reinstates NFL Mothers
New Campaign Will Focus On Family Values; Mrs. McNabb Returning for Starring Role

Advertising Age, April 13, 2010

PART 1

NEW YORK -- Campbell Soup is bringing back the moms.

Three years after suspending its well-received series of advertisements for its "Chunky" soup that featured National Football League greats and their mothers calling them inside for dinner and serving them soup, the company is planning to launch a new campaign this fall that renews and updates the storylines for some of the league’s best known players and their mothers.

Over the past three seasons, the soup company had been trying to present their target consumers -- men in their 30s -- as independent people who don’t need their mothers to tell them what and when to eat.

For example, one recent commercial showed former San Diego Chargers running back LaDainian Tomlinson describing his job in blue-collar terms.

"Another grueling day on the job," the ad begins. "You're dying to get out of those work clothes. You're hungry. You take a can of Chunky soup. You think about your day. Was I productive? Did I do right by my boss?"

"LaDainian Tomlinson apparently doesn’t need his mom to tell him which products have protein and which products don't," said Douglas Brand, brand manager for Chunky soup. "He learned that for himself.”
Unfortunately, soon after filming the commercial, Tomlinson became a victim of the “Chunky Soup Curse,” the so-called phenomenon where several football players who starred in the new campaign suffered mysterious major injuries. Following two more injury plagued seasons, Tomlinson was released by the Chargers this winter and is now seeking an opportunity to play with the New York Jets.

Meanwhile, the NFL is also suffering from numerous other cases of bad judgment and poor press -– including Pittsburgh Steelers quarterback Ben Roethlisberger's sexual assault investigation in Georgia, and former Steeler Santonio Holmes’ trade to the New York Jets just hours before the public became aware his latest substance abuse charges and league suspension.

“It all points to the need for us to focus on family values,” said National Football League Commissioner Roger Goodell, “and we are pleased to partner with Campbell Soup in this effort to remind our players and fans of the importance of always acting as if your mother was watching your every move."

Posted by: Vic1 | April 13, 2010 7:12 PM | Report abuse

PART 2

During its heyday, the original "Mama's Boys" campaign was highly popular -- spoofed on "Saturday Night Live," and referenced repeatedly on sports highlight shows.

The campaign, from Young & Rubicam, also distinguished Chunky in an advertising landscape with no shortage of brands using athletes to appeal to men.

Wilma McNabb, mother of new Washington Redskins Eagles quarterback Donovan McNabb and one of the first NFL moms to appear in the original ads, said she is looking forward to reestablishing her place as a cultural icon. "We moms really don’t get as much credit as we deserve anyway," she said Tuesday.

In the earlier iterations of the ads, which began airing in 1997, NFL luminaries such as John Elway and Terrell Davis appeared with actresses playing their mothers. After Mr. McNabb starred in a Chunky ad his faux mother, his real mother announced in 2001 that she could play herself just fine, thanks. And so she did, beginning in 2002. Since then, only real mothers appeared in the ads.

Before the 2007 football season, Campbell signed its largest contingent of NFL stars and their moms to appear in the campaign. Those ads featured eight players playing a four-on-four pickup game in the rain and snow, and then returning home to mom for a bowl of soup.

Another current Washington Redskin player featured in the earlier ads is newly acquired running back Larry Johnson, who appeared during his playing heydays with the Kansas City Chiefs. He said he also welcomes an opportunity to revive his football and acting career in Washington, and harken back to a time when he enjoyed a nicer, more wholesome public image.

Campbell spent $42 million on ads for Chunky soup in 2006 and $49 million in 2007, according to TNS Media Intelligence.
Meanwhile, the Washington Redskins may be without the services of one of its Campbell “soupers” this season, because former starting quarterback Jason “Soup” Campbell is asking to be cut or traded from the team.

After posting a 4-12 season record during his 2009 football campaign, Campbell is reportedly annoyed that the Redskins have signed McNabb to quarterback the team.
Campbell says that while he was promised a “fair opportunity” to compete for “his” starting position, the Redskins now want him to compete against a "real professional quarterback" who has consistently proven his ability to lead a team, make clutch throws when the game is on the line, and win football games.

Campbell concluded, “Now tell me, what’s so fair about that?”

Posted by: Vic1 | April 13, 2010 7:14 PM | Report abuse

"I don't look at it as haunting them," McNabb said, although that would make for an excellent Scooby Doo episode" - Ha! Great line Mr. Steinz.
Question for you though. Why did WaPo start including the Os in its sports section again? I know you've been anti more Os coverage in the past so just wanted to know your thoughts.

Posted by: trsqw | April 13, 2010 7:30 PM | Report abuse

"the burgundy and white and gold" = the awesometasticness

Hail to Donovan McNabb.

Posted by: NateinthePDX | April 13, 2010 7:42 PM | Report abuse

sounds like a great interview!!

While some of us might not agree with the trade (I do), I think we're ALL excited in one way or another to have you here!

Posted by: TheSuperhoo | April 13, 2010 11:28 PM | Report abuse

Why did WaPo start including the Os in its sports section again? I know you've been anti more Os coverage in the past so just wanted to know your thoughts.

Posted by: trsqw | April 13, 2010 7:30 PM
------------

Because, as tv ratings from last year show, there are more O's fans than Natinal fans in the DC-Metro area.

Posted by: Poopy_McPoop | April 14, 2010 12:00 AM | Report abuse

<3

Posted by: Mike4169 | April 14, 2010 12:54 AM | Report abuse

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