Nats are third in operating income
Well, this will certainly call off the dogs. Despite having middling attendance and the worst-record in baseball, Forbes reports the Washington Nationals now rank third in Major League Baseball in operating income. The magazine says the Nats' operating income in 2009 was $33.5 million, behind only the Marlins (?) and Red Sox.
Here are more numbers. Team Marketing Report put out its annual cost fan index study this week (PDF file), and while the Nats didn't respond, they were still ranked based on 2009 responses and Web site information. Some other sports executives have told me Team Marketing Report's data isn't always accurate, so bear that in mind, but the study says the Nats rank 8th in average ticket price, at $30.63.
The teams in front of them include the Red Sox, Cubs, Yankees, White Sox, Phillies, Mets and Twins. Four of those seven teams made the playoffs a year ago. Six of them have made the playoffs at least once in the past two seasons. The Nats' average premium seat cost of $192.89 is fourth in MLB, behind only the Yankees, Cubs and Dodgers, according to the report.
Of course, the Nats' number is inflated by having such high-end premium seats; the average premium seat cost of $192.89 is fourth in MLB, behind only the Yankees, Cubs and Dodgers, according to the report.
The Nats' program cost of $5 is tied (with a bunch of teams) for highest in the league. On the other hand, the average beer cost of $6.00 is only 11th, and the average parking cost, listed at $5, is among the cheapest in the majors. The team's Fan Cost Index, encompassing two adult tickets, two kids, two beers, four sodas, four hot dogs, parking, two game programs and two caps was $215.52, 10th in MLB. Read the report here.
And in continuing Opening Day feedback, MLB.com's Bill Ladson talked to Ryan Zimmerman about the crowd.
"It's not good when you feel like the visiting team at home," Zimmerman said. "But that's what winning gets you....Are we envious of it? Yeah, of course we are. It's kind of embarrassing to get booed on Opening Day in your home stadium, but that's how it is."
"It's hard to not notice when there are 'Let's go Phillies' chants before the game even starts," John Lannan told Nats Daily News. "You've got to win to get fans."
And the angry fan posts keep coming.
We Love DC: "You are cowards. You should feel ashamed. But instead, you're just laughing all the way to the bank."
Nats Triple Play: "A Nationals' game could easily become another must-see item on every tourist's agenda. The danger with that aspiration is that you run the risk of turning the home team into the Washington Generals. You'll be world renowned, make millions of dollars and everybody will leave the stadium happy, having seen their hometown "Globetrotters" demolish their opponent."
We've Got Heart: "Nationals fans love their team, often despite the baseball. A lot of us spend hundreds, even thousands of dollars on tickets, while feeling like the organization doesn't care, or probably more accurately, doesn't care enough about us. It's a little bit like a bad relationship where she's totally obsessed, and he's just not that into her."
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