NFL draft beats Caps TV ratings
A friend e-mailed me the other day with this hypothetical: say the Redskins actually had a second-round pick in Friday night's draft coverage. Say it was two hours into the proceedings, going head-to-head with Comcast SportsNet's broadcast of Game 5 of the Caps-Canadiens series. Which event would get a better TV rating?
I know which would draw more Web clicks -- the Skins, and by a lot -- but I wasn't sure about the TV rating.
Thursday night was a different deal; the Redskins were picking fourth overall, the Caps weren't on TV, and the new primetime draft was going to suck in most local viewers with an NHL hankering. So, sure enough, ESPN drew a 6.1 rating in D.C. for its Thursday night coverage, well above the 5.3 that CSN got for Game 4 in D.C. on Wednesday night. The Caps series is averaging a 5.0 rating in D.C through four games. No CSN Caps playoff game has ever drawn above a 5.5.
Bearing in mind that the NFL draft was also on the NFL Network, I still think is mostly good for both sides. The Redskins (and general dominance of the NFL) drew a huge number for the draft, but it wasn't an audience that embarrassed the Caps' playoff crowd. Everybody wins.
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