McNabb pursuing Obama opportunities
The first time Donovan McNabb met the D.C. media, he dropped in a mention about wanting to meet Barack Obama. Soon after, he posted a video, asking to play basketball with the President. The quarterback went to the same high school as Michelle Obama's brother, and one of his first D.C. social engagements was a trip to the White House Correspondents Dinner. Heck, when Obama was elected, the AP's sports story on the issue led with McNabb.
So the news that McNabb is pursuing opportunities to partner with the White House, reported this week by Sports Business Journal should not be surprising. But it still hints at the massive stature that the new quarterback could soon have in this town. Quoting SBJ's Terry Lefton:
He's likely to be doing local broadcast work in D.C., and since D.C. is the center of the American political universe, McNabb is pursuing opportunities there as well, including discussions with the White House regarding involvement in Michelle Obama's Let's Move youth initiative. McNabb will serve as ambassador for the Redskins' local version of the NFL's Play 60 youth initiative.
"Donovan is just getting started," said Andrew Stroth, McNabb's business adviser, "but he wants to win a Super Bowl with the Redskins, partner with corporations committed to serving the community, and work with the Obama administration."
Lefton also reported that McNabb's endorsement profile faded in Philly as the Eagles came up short of titles, but that his advisers are ramping things back up. McNabb, the paper reported, already shot a Dr. Pepper ad with Michael Strahan since the trade went down, and the Redskins "are starting to talk to their sponsors about packaging McNabb in their local deals and the QB's advisers are casting about for deals in financial service, quick-service restaurant and technology categories."
With Gilbert Arenas's sponsors running for the hills and many of Alex Ovechkin's deals outside U.S. borders, it would seem that McNabb could be the top sports endorser in the city rather quickly.
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