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D.C. second nationally in World Cup ratings


Fans at Summers during U.S.-Slovenia. (By Jahi Chikwendiu - TWP)


Do you find yourself waking up every morning and flipping on the TV to ESPN before your daughter even remembers to ask about Max & Ruby? Are you surreptitiously watching random South American countries dominate random small European countries in the late morning instead of filing expense reports? Do you continue to hang on every mid-afternoon World Cup result with the hopes that your fantasy team will somehow recover from having drafted England in the first round? Do you greet your spouse like this every night: Bzzzzzzzzzzzzzzzzzzzzzzz?

Well, you sound exactly like me! Which is kind of weird. Why'd you pick England, dummy?

And also, you and I are not alone.

According to the latest Nielsen data, D.C. ranks second out of the 56 metered U.S. markets in ESPN/ABC World Cup ratings through Sunday's games. The 29 matches through the weekend (25 on ESPN, and four on ABC) have earned a combined 3.5 rating in the D.C. market, behind only Miami's 4.0. That translates to about 81,000 households, and that's not including the Spanish-language broadcasts.

And it hasn't just been a few huge audiences for a few specific countries pushing the D.C. numbers up; this is a wide geographic swath of interest. The D.C. market ranked fourth nationally for Serbia-Ghana, second for the Netherlands-Denmark, third for Italy-Paraguay, fourth for Brazil-North Korea, and first for two completely different games: the all-Euro Spain-Switzerland meeting, and the Southern hemisphere South Africa-Uruguay showdown.

D.C. also scored an impressive number for the U.S.-Slovenia game, a 6.4 rating, second in the country among metered markets. Still less than the number of people in D.C. who watched Strasburg's debut -- and far less than, say, the NBA finals -- but for a Friday morning 10 a.m. broadcast, pretty impressive. (The highest rated game in the D.C. market was, of course, U.S.-England on ABC, which earned a 9.4.

I'd say those ratings suggest enough interest in D.C. that a locally based blogger might have had some success had he been in South Africa this month. Instead of, you know, transcribing radio interviews about Albert Haynesworth.

By Dan Steinberg  |  June 21, 2010; 1:22 PM ET
Categories:  Media , Soccer  
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Comments

no steinberg in SAF = epic fail

Posted by: littles_ | June 21, 2010 1:39 PM | Report abuse

What, no Seattle? Slackers.

Posted by: -rke- | June 21, 2010 1:48 PM | Report abuse

i'm guessing this doesn't count ESPN3.com numbers.. ;-)

Posted by: 3tripleiii | June 21, 2010 1:58 PM | Report abuse

Can you give us a link to the "latest Nielsen data" or give us the whole list?

Posted by: Tony-Tony-Tony | June 21, 2010 1:58 PM | Report abuse

Shouldn't have counted on that Caps Stanley Cup run, should you?

Posted by: JoshCVT | June 21, 2010 2:30 PM | Report abuse

Whom should we contact to send you to S. Af. for the knockout rounds? *grin*

Posted by: MagpieFan | June 21, 2010 3:17 PM | Report abuse

that england number would be much higher if everyone watching at bars etc was taken into account.

really missing the silly world cup stories. boo-urns on steinz.

Posted by: PindarPushkin | June 21, 2010 3:17 PM | Report abuse

If the boys over at ESPN980 have read this, then they must choked on their lunch. Yes, 980 we are watching the World Cup despite your sophomoric bashing of soccer.

Posted by: Gambrills4 | June 21, 2010 3:17 PM | Report abuse

that england number would be much higher if everyone watching at bars etc was taken into account.

Posted by: PindarPushkin | June 21, 2010 3:17 PM

So would the Super Bowl, the hockey playoffs, Sex and the City, the M*A*S*H finale and just about every other big event since television was invented.

Posted by: Kev29 | June 21, 2010 4:30 PM | Report abuse

The comments to this entry are closed.

 
 
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