D.C. second nationally in World Cup ratings
Do you find yourself waking up every morning and flipping on the TV to ESPN before your daughter even remembers to ask about Max & Ruby? Are you surreptitiously watching random South American countries dominate random small European countries in the late morning instead of filing expense reports? Do you continue to hang on every mid-afternoon World Cup result with the hopes that your fantasy team will somehow recover from having drafted England in the first round? Do you greet your spouse like this every night: Bzzzzzzzzzzzzzzzzzzzzzzz?
Well, you sound exactly like me! Which is kind of weird. Why'd you pick England, dummy?
And also, you and I are not alone.
According to the latest Nielsen data, D.C. ranks second out of the 56 metered U.S. markets in ESPN/ABC World Cup ratings through Sunday's games. The 29 matches through the weekend (25 on ESPN, and four on ABC) have earned a combined 3.5 rating in the D.C. market, behind only Miami's 4.0. That translates to about 81,000 households, and that's not including the Spanish-language broadcasts.
And it hasn't just been a few huge audiences for a few specific countries pushing the D.C. numbers up; this is a wide geographic swath of interest. The D.C. market ranked fourth nationally for Serbia-Ghana, second for the Netherlands-Denmark, third for Italy-Paraguay, fourth for Brazil-North Korea, and first for two completely different games: the all-Euro Spain-Switzerland meeting, and the Southern hemisphere South Africa-Uruguay showdown.
D.C. also scored an impressive number for the U.S.-Slovenia game, a 6.4 rating, second in the country among metered markets. Still less than the number of people in D.C. who watched Strasburg's debut -- and far less than, say, the NBA finals -- but for a Friday morning 10 a.m. broadcast, pretty impressive. (The highest rated game in the D.C. market was, of course, U.S.-England on ABC, which earned a 9.4.
I'd say those ratings suggest enough interest in D.C. that a locally based blogger might have had some success had he been in South Africa this month. Instead of, you know, transcribing radio interviews about Albert Haynesworth.
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