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Redskins' new marketing video


Last week I listed a few details about the Redskins' new marketing campaign, as gleaned from the team's release and a half-page ad in the Wall Street Journal. This week, ads touting the new theme -- "R You In?" -- have apparently popped up on D.C. bus shelters, and Redskins blogger Matt Terl has the new campaign in video form. The focus is again Shanallehan and McNabb, though there are also appearances from Brian Orakpo, Santana Moss, London Fletcher and the "We Want Dallas" cheer.

As Terl notes, this hasn't been a franchise in much need of advertising tickets -- premium or otherwise -- in most of our lifetimes. So seeing Redskins ticket ads in newspapers, bus shelters and in moving pictures is not an every-day thing.

And I'll tell you who's not totally in: Vegas. Bodog.com sent out over-unders for win totals early this week, and the Redskins are listed at 7.5, last in the NFC East. (The Cowboys are listed at 10, and the Giants and Eagles at 8.5). Washington's 7.5 is also tied for 10th in the NFC, though it would mark a significant improvement over 2009, I suppose.

(Photo via @UptownUbieMane)

By Dan Steinberg  |  July 12, 2010; 12:13 PM ET
Categories:  Redskins  
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Next: Redskins: Still the NFL's oldest team

Comments

I would've gone with the curly R.

Posted by: NateinthePDX | July 12, 2010 12:28 PM | Report abuse

Word from Legal Street is that lawyers for AH92 are preparing a suit against the makers of the team video, claiming it shows their client playing nose tackle for the Washington Redskins, in a 3-4 defensive scheme.

Said one of Haynesworth's hired hacks, "Dude would nevah play it dat way."

They're apparently suing for $21 million in specified damages, and another $21 million for mental duress.

They also say that the Redskins failed to ask for Haynesworth's express approval to use his image in the campaign. Said the hack, "No we R'nt... In, dat is."

Posted by: Vic1 | July 12, 2010 1:08 PM | Report abuse

Not too shabby. If the real estate market in Harrisburg PA has a drastic recovery in the next month or two then count me in. Otherwise, it will have to wait and I will be enjoying the games from home.

Posted by: PASkinsFan82 | July 12, 2010 1:10 PM | Report abuse

I was shocked to see these posters around DC, I can't really recall the skins doing Bus ads.

Posted by: alex35332 | July 12, 2010 1:34 PM | Report abuse

How the hell are we going to win 7 seven games? We're going to lose 6 divisional games... That means we have to win 7 of 10 against everybody else.

We want Dallas? How about we want to reach the end zone against Dallas?

Posted by: Scoonie97 | July 12, 2010 1:43 PM | Report abuse

CLub seats, especially at Fedex, are the biggest rip off in sports! Keep 'em empty fellow revolutionaries!

Posted by: Leeguru | July 12, 2010 1:43 PM | Report abuse

Any update on the GOLD PANTS!

Posted by: alex35332 | July 12, 2010 2:05 PM | Report abuse

I canceled my Redskins season tickets 2 years ago, based on the ridiculously high costs and awful game-day experience (parking, costs, etc.), and STILL the team emails me frequently (including again, this morning) begging me to come back and buy regular season tickets. The latest ploy is to offer a $100 discount on each season ticket. Talk about desperate days! Sad to see how far the franchise has fallen under Snyder.

Posted by: cali_snowboarder | July 12, 2010 2:31 PM | Report abuse

hmmm...Not sure how I feel about this. Kind of seems like the same thing regurgitated over and over again. No substance, just lots of flash and "hype".

Win some games first, then come up with a real, substantial marketing campaign. Stop basing everything off the NFL offseason, christ, fire the marketing dept. Now!

Posted by: Bigfoot_has_a_posse | July 12, 2010 3:10 PM | Report abuse

Whoever thought a few years ago that the Redskins would have to advertise to sell tickets and the Caps woudln't need to? Things sure can change quickly...

Posted by: TheFingerman | July 12, 2010 7:13 PM | Report abuse

Snyder turns strong organizations to garbage. He has the opposite Midas touch.

Posted by: RojoJohnson | July 12, 2010 7:25 PM | Report abuse

By the way, 7.5 wins is about right. Enough improvement to keep the masses happy, but right back to the mediocrity that Snyder thrives on.

Posted by: RojoJohnson | July 12, 2010 7:28 PM | Report abuse

The comments to this entry are closed.

 
 
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