Redskins ninth in secondary ticket prices
My friend Dave McKenna has asked whether "we're the new Jacksonville," referring to various signs of decreased demand for Redskins' season tickets. It's an interesting question, for sure.
And yet when FanSnap -- a company which surveys various secondary market ticket sellers -- put together a list this week ranking all 32 teams by their 2010 secondary market prices, the Redskins placed ninth.
That sort of squares with the team's 2009 ranking on Team Marketing Report's annual NFL survey, which placed the Redskins' 10th in average (face value) ticket prices. And both rankings are sharply above the Redskins' placement in most 2010 power rankings, seemingly indicating that demand to see the Skins is way out of proportion to their (lack of) on-field success. Indeed, all but one of the teams ranked ahead of the Redskins in FanSnap's survey made the playoffs in either 2008 or 2009.
(There's obviously a strong correlation between the two ticket lists. Seven of the top 11 teams in 2010 secondary-market prices were also ranked in the top 11 of 2009 face-value prices. This might mean that people are simply following the printed guidelines when pricing tickets online, and that for a better measure of ticket demand we'll have to wait until much closer to kickoff.)
Out of curiosity, I took a look at StubHub prices for three upcoming Redskins home games: the preseason opener against Buffalo, and the first two regular season games. For the Bills game, StubHub has 4,118 tickets available, with a starting price of $2.98. There are at least 60 tickets available for less than 7 bucks. Demand for this game would seem to be non-existent.
But for the home opener against the Cowboys -- the McNabb and Shanahan debut, in primetime, against a loathed rival -- there are only 2,056 tickets available. The starting price is $150, and there are only 19 available tickets for less than $160. There are more StubHub tickets available for Stephen Strasburg's scheduled Sunday start at Nats Park, a venue one-half the size of FedEx Field.
And then things change dramatically for the Skins' next home game, against the Texans. The number of tickets skyrockets to 4,039, with a starting price of $30.98, and dozens available for less than $40.
As for Jacksonville, the Jags ranked 30th in average face-value prices in 2009, and 29th in average secondary prices in 2010. Their average secondary-market price is about 55 percent that of the Redskins. So yeah, Jacksonville is still the new Jacksonville.
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