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Redskins ninth in secondary ticket prices


(Via @HogsHaven)

My friend Dave McKenna has asked whether "we're the new Jacksonville," referring to various signs of decreased demand for Redskins' season tickets. It's an interesting question, for sure.

And yet when FanSnap -- a company which surveys various secondary market ticket sellers -- put together a list this week ranking all 32 teams by their 2010 secondary market prices, the Redskins placed ninth.

That sort of squares with the team's 2009 ranking on Team Marketing Report's annual NFL survey, which placed the Redskins' 10th in average (face value) ticket prices. And both rankings are sharply above the Redskins' placement in most 2010 power rankings, seemingly indicating that demand to see the Skins is way out of proportion to their (lack of) on-field success. Indeed, all but one of the teams ranked ahead of the Redskins in FanSnap's survey made the playoffs in either 2008 or 2009.

(There's obviously a strong correlation between the two ticket lists. Seven of the top 11 teams in 2010 secondary-market prices were also ranked in the top 11 of 2009 face-value prices. This might mean that people are simply following the printed guidelines when pricing tickets online, and that for a better measure of ticket demand we'll have to wait until much closer to kickoff.)

Out of curiosity, I took a look at StubHub prices for three upcoming Redskins home games: the preseason opener against Buffalo, and the first two regular season games. For the Bills game, StubHub has 4,118 tickets available, with a starting price of $2.98. There are at least 60 tickets available for less than 7 bucks. Demand for this game would seem to be non-existent.

But for the home opener against the Cowboys -- the McNabb and Shanahan debut, in primetime, against a loathed rival -- there are only 2,056 tickets available. The starting price is $150, and there are only 19 available tickets for less than $160. There are more StubHub tickets available for Stephen Strasburg's scheduled Sunday start at Nats Park, a venue one-half the size of FedEx Field.

And then things change dramatically for the Skins' next home game, against the Texans. The number of tickets skyrockets to 4,039, with a starting price of $30.98, and dozens available for less than $40.

As for Jacksonville, the Jags ranked 30th in average face-value prices in 2009, and 29th in average secondary prices in 2010. Their average secondary-market price is about 55 percent that of the Redskins. So yeah, Jacksonville is still the new Jacksonville.

By Dan Steinberg  |  July 27, 2010; 5:43 PM ET
Categories:  Redskins  
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Next: The fans and Strasburg's scratched start

Comments

Great. The Dan Snyder haters are now going to blame him for the secondary market being too expensive now too. Hah.

Correlation does not imply causation folks. Just because the secondary market is high doesn't mean Snyder's prices are driving them. The market drives them. And in my opinion a lot of fans blame Snyder for the high cost of parking and tickets, but they are blaming him for things that are largely out of his control.

Posted by: Barno1 | July 27, 2010 7:56 PM | Report abuse

The ticket prices for non-NFC East teams has always been weak. I couldn't make the Chargers game years ago, and the going rate for that very good team was something like $21.

I'd say there are two factors driving up prices:
1.) The ghost of the perception that Skins tickets are the toughest ticket in town makes buyers more comfortable paying high prices (which sellers are happy to exploit).
2.) The rivalry games are still hot tickets. Eagles and Dallas games will continue to be well above league average, even when across the board games are at or below.

Well, and maybe 3.) -- some people price too high and don't sell their tickets. You really should work from the price of tickets sold, not simply the listed price.

Check what the secondary price ranking would be if you remove in-conference games. No reason to put giant jaguar tarps over the club sections yet, but there were tons of away fans in the cheap seats during Gibbs 2.0, which is a sort of ticket depression in itself. I remember tons of 49ers, eg., in the Cave of Chaos when I attended.

The mighty *have* fallen. Even if it's not an absolute weakness against the league, it's a relative weakness against the RFK era Skins.

Posted by: WorstSeat | July 27, 2010 9:08 PM | Report abuse

There's going to be a whole lot of cheap tickets available for the Nats game on Sunday.

Posted by: PowerBoater69 | July 27, 2010 10:22 PM | Report abuse

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Posted by: TKESkinsFan | July 28, 2010 8:28 AM | Report abuse

@Barno1:

Snyder sells a ton of tickets directly to StubHub so StubHub can resell them at a higher price. That isn't the market dictating price, that's StubHub buying before fans at a low price, then overcharging and not being able to sell all their tickets due to price inflation. Prices on Craigslist are lower.

Snyder has control over this: he can sell to individuals- Redskins fans even- at higher than current face value and not dump thousands of tickets at a discount to StubHub.

Posted by: GeorgeTowner2 | July 28, 2010 5:03 PM | Report abuse

@ GeorgeTowner2,

Are you talking about the Redskins ticket pseudo-controversy that the the Post "broke" during the preseason last year? Dan Snyder did not have anything to do with the 1000-2000 tickets being sold to brokers--and when he got word of it he immediately ended this practice and dealt with those who broke the team's clear ticket policy on sales to brokers. End of that story.

Posted by: Barno1 | July 28, 2010 6:51 PM | Report abuse

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