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Strasburg has MLB's top selling jersey


(By Alex Brandon - AP)


As noted, Donovan McNabb has the second-hottest selling jersey in the NFL. That seemed pretty good. But then along came Stephen Strasburg, who -- in the month of June -- had the top selling jersey in all of baseball. Since Alex Ovechkin is annually either No. 1 or No. 2 in NHL sales, this is potentially an unprecedented era.

Ah yes, surely these are the golden days of D.C. sports, at least as measured in national jersey sales numbers.

No, this is actually quite remarkable. According to MLB:

* More than 78,000 Strasburg jerseys were sold through July 1, making his the top-selling Nats jersey of all time. Yes, in one month he outpaced the entire career of Ryan Zimmerman for jersey sales.

* Strasburg's jersey was the best-selling MLB model in June, and he is believed to have sold more jerseys in that month than any player in his first month in MLB history. Take that, Cy Young.

So, is Strasburg the savior of the franchise? This was Stan Kasten, last month:

"I think you are going overboard. Baseball is not that way. Baseball takes 25 guys, and it take 200 guys in the Minor Leagues to get your 25 guys. One player doesn't push you over the top. I often make the comparison, if you are in the NBA, and you draft Kobe Bryant, you draft Shaquille O'Neal, you draft LeBron James, then you are going to the Finals. That doesn't happen in baseball. It takes 25 guys."

To win, sure, whatever. But financially, you'd have to guess that Strasburg sales outpaced those of the other 24 Nats, combined, in June.

By Dan Steinberg  |  July 12, 2010; 11:01 AM ET
Categories:  Caps , Nats , Redskins  
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Comments

Not sure whether that says more about him or the fan base...

It might also say something about marketing. Was looking at jerseys in the team store the other day, and noted that, while there were many SS jerseys and a few Zimmerman jerseys for sale, there didn't seem to be many (if any) jerseys available for other Nats players. If memory serves, there have also been kiosks set up that sell SS jerseys exclusively (both here and for his Cleveland start), though lately I've seen Zimmerman jerseys at the Nats Park stands as well.

Oh, and just so fans of other teams don't feel left out, there is still a supply of Mets, Yankees, and Phillies available in our team store. Oy.

Posted by: natsfan1a1 | July 12, 2010 11:25 AM | Report abuse

I bet the Wizards are going to be selling a few Wall jerseys, too.

Posted by: MStreet1 | July 12, 2010 11:26 AM | Report abuse

Oops, meant to add "jerseys" in there, as opposed to "Yeah, I'd like one Mariano Rivera and one Nick Swisher, please."

Posted by: natsfan1a1 | July 12, 2010 11:28 AM | Report abuse

I bet the Wizards are going to be selling a few Wall jerseys, too.

Posted by: MStreet1 | July 12, 2010 11:26 AM

If they weren't ugly as sin, they'd sell exponentially more Wall jerseys

Posted by: Kev29 | July 12, 2010 11:31 AM | Report abuse

wow. another earth-shattering story from steiny

Posted by: slim4 | July 12, 2010 11:55 AM | Report abuse

78,000 times $254.00 list - $19,890,000. And the cheap bastards can't even field a decent team.

Posted by: Brue | July 12, 2010 12:57 PM | Report abuse

Was up in Cooperstown last week and did not see too much Stras-gear up there. One store had Strasburg t-shirts but that was about it. Plenty of Yanks and Red Sox stuff, but little of any other team. Also, while at the HOF, I asked a guide where I could find Strasburg's hat from his debut game, which I thought was sent to the HOF. He looked at me like I had three heads, and he had to ask several of his colleagues where it was, before one said it was in the traveling HOF exhibit out at the All Star Game in Anaheim.

Posted by: AnnandaleAnnie | July 12, 2010 1:40 PM | Report abuse

I think this is quite interesting on several levels. But for Strasburg to outsell Zimmerman's entire career in one month says A LOT about how underappreciated Zim is an how hyped Stras is. Even though they seem to have similarly reserved public personas.

This, by the way, is another reason for the Nats to change up their unis (in addition to the fact that the home whites are terribly uninspiring)---more Strasburg jersey sales.

Posted by: jcj5y | July 12, 2010 2:08 PM | Report abuse

Does SS get a cut of the sales? Anyone know?

Posted by: tojo45 | July 12, 2010 2:36 PM | Report abuse

This, by the way, is another reason for the Nats to change up their unis (in addition to the fact that the home whites are terribly uninspiring)---more Strasburg jersey sales.

Posted by: jcj5y | July 12, 2010 2:08 PM

Totally agree! And I have a feeling that they will change the home jerseys to something more appropriate next season. It's been two years since the away/third jerseys changed to more script friendly. 2011 would be good timing for new home unis.

Sorry, Strasburg jersey buyers, you'll be stuck with the current 'gubment cheese' block lettering versions.

Posted by: Kev29 | July 12, 2010 3:11 PM | Report abuse

...and in the future Mitchell and Ness will sell those "gubment cheese" jerseys for a king's ransom. ...and not everyone bought the home whites - I see a lot of Nats alternate reds and the road greys. Go Nats!

Posted by: tylerdurden1 | July 12, 2010 9:23 PM | Report abuse

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