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Ted Leonsis's new logo

When Ted Leonsis assumed control of the Wizards and Verizon Center, he said he wanted to change the name of his sports entity from Lincoln Holdings to something that would better reflect the diverse and D.C.-wide nature of his properties. He chose Monumental Sports & Entertainment. Friday, the group released its new logo. From the release:

The red Monumental "M" and its accompanying star represent Washington, D.C., and signify that Monumental's three teams and arena reside in the nation's capital....

The new logo will be utilized in a variety of ways to demonstrate the combined efforts and spirit of cooperation among the various professional sports franchises and the Verizon Center. It will serve as a visual reminder of the ultimate goal: winning championships in the NBA, NHL and WNBA as well as taking pride in successfully managing this tremendous public trust on a daily basis

That's a pretty aggressive and pointy M, anyhow. I can see an animated version of that M kicking the loops out of curly Rs.

And yes, this is probably the only week of the sports calendar where the new logo of an integrated sports and entertainment company would earn a blog post.

(Note: Readers online suggested this logo looks like either the Marathon Oil logo, or the Monsters, Inc. logo. Good call, people.)

By Dan Steinberg  |  July 16, 2010; 1:03 PM ET
Categories:  Caps , Mystics , Wizards  
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Next: Clipper Darrell does the John Wall dance


Looks like something from the 90's

Posted by: liltruco2010 | July 16, 2010 1:11 PM | Report abuse

Is it a bad sign for Caps fans that he listed winning a championship in the NBA before NHL and WNBA?

Posted by: xf888 | July 16, 2010 1:14 PM | Report abuse

xf888: He probably listed them in alpha order as not to show favorites.

Posted by: amberlynne | July 16, 2010 1:16 PM | Report abuse

liltruco, I agree it looks very retro, a-la 1980's afternoon cartoon production company.

Posted by: WaPoLiveFan16 | July 16, 2010 2:02 PM | Report abuse

It's only a start...

If Leonsis really wants to start anew, he might want to think about doing another team "rebranding" for the Wizards along the lines of the recent switch of the Caps sweaters... with new logos, colors and attitudes.

Have never figured out why the hometown team should be named the Wizards... particularly when there has never been anything especially magical or wizardrous about their style of play or association with our nation's capital city.

How about the renaming the team the Washington Monuments... especially given that we already have the "Great Wall of Chinatown." This would imply that we have a team of considerable, stature, strength, maturity and wholesome American family values like respect, honor and dignity.

We also give us yet another reason to dump the immature asswipe GA9 -- and his overpriced and underperforming dramatics... and start anew with a whole new slate of players, attitude and commitment to winning.

Posted by: Vic1 | July 16, 2010 2:05 PM | Report abuse

Turn it upside-down and it looks like a headless version of the Caps Weagle.

Posted by: wahoo2x | July 16, 2010 2:22 PM | Report abuse

Oddly enough, that reminds me of the logo for the Montreal Machine of the old WLAF...

Posted by: nepetro | July 16, 2010 2:23 PM | Report abuse

Now Ted just needs a spandex suit with that symbol on it, and a cape!

Posted by: dcunitedfan3 | July 16, 2010 2:44 PM | Report abuse

It looks like a Cold War era symbol for Moscow-

Posted by: annon6 | July 16, 2010 2:51 PM | Report abuse

3 teams? Captials, Wizards and who? Obviously not the Nationals or Redskins and I don't think that Ted has an interest in the United or Kastles.

Posted by: Ebola_22039 | July 17, 2010 7:34 AM | Report abuse


The Mystics

Posted by: hessone | July 17, 2010 8:49 AM | Report abuse

"Now Ted just needs a spandex suit"

Never, never, never say this again.

Posted by: spacecadetkid | July 17, 2010 10:07 AM | Report abuse

Saturated reds aren't "spectrum safe" and don't work well on TV or computer screens, obviously....

Washington Monuments? As in large, historical, immobile objects? Been there, done that (Unseld, Austin, Duckworth, Muresan, Hot Rod, JuHoward, Richmond, etc etc etc.)

Posted by: Godfather_of_Goals | July 17, 2010 10:45 AM | Report abuse

"It looks like a Cold War era symbol for Moscow-"

Lol, I thought the same thing.

It's very, very, red.

- Ray

Posted by: rmcazz | July 17, 2010 12:58 PM | Report abuse

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