The Redskins' new marketing campaign
Last week, Dave McKenna wrote about a new marketing campaign from the Redskins to sell premium seats, based around Bruce Allen, Mike Shanahan and Donovan McNabb. McKenna is a perpetual Redskins cynic, and he was cynical, but he did admire the tag-line: "R you in?" with the circled R and feather logo.
A few hours after McKenna's piece went up, the Redskins formally announced this campaign in a news release:
The Washington Redskins announced today plans to launch a 2010 marketing campaign. General admission season tickets for all 2010 games at FedExField are sold out. All of the Redskins' general admission tickets have been sold out since 1966. The team continues to have one of the largest general admission season ticket wait list in the NFL. A limited number of club seats are available for the 2010 season.
The marketing campaign will include television, print, digital and billboard advertisements, featuring Redskins Head Coach Mike Shanahan, General Manager Bruce Allen and many of the team's players.
"We are excited about everything we're offering for the 2010 season," Redskins Chief Marketing Officer Mitch Gershman said. "Our team has new leadership on and off the field, and we've made a number of enhancements to the game day experience. Through this campaign, the fans will hear about these changes from some of the most prominent members of our team"
Wednesday, I saw the campaign in action for the first time, via a half-page ad in the Wall Street Journal. You can click on the above image to enlarge it. The only three Redskins figures I recognized in the ad were Bruce Allen, Mike Shanahan and Donovan McNabb. I suppose I might have recognized the two cheerleaders, but sadly, their backs are to the camera.
Regardless, the Allen-Shanahan-McNabb triology is clearly going to be the focus of the 2010 marketing push, which might have been sort of shocking a year ago this month.
This ad doesn't mention club seats, but I'd assume will soon be out there as well.
July 8, 2010; 1:14 PM ET
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