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Redskins tickets billboard on New York Avenue



These are places where I've seen ads for Redskins club seats in recent weeks. The Wall Street Journal. The Washington Post. Washingtonian. SB Nation blogs. Metro buses. Bus shelters. Thought bubbles that float through the air and then drive straight into your brain. And so on.

This, though, was easily the most striking advertisement I've seen yet. It's on New York Avenue Eastbound, right by the intersection with Florida Avenue. If you decide to go talk a bunch of photographs of it on your cell phone, you can have your choice of either Wendy's or McDonald's after the photo shoot is finished.

And look, far be it for me to criticize anyone for marketing their product. You might notice there are advertisements on this very Web page you're reading right now. It's just not something we've been used to seeing around this town, concerning this football team.






By Dan Steinberg  |  August 10, 2010; 9:52 AM ET
Categories:  Redskins  
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Next: Shanahan wants Haynesworth to play 16 games

Comments

I actually like the marketing campaign. Gets down to the heart of the matter that Washingtonians talk incessantly about the Redskins (acquiring McNabb, the whole Haynesworth thing, etc.)

My only quibble is why is Bruce Allen's photo on these things? Isn't the GM supposed to be a "behind-the-scenes" guy? I really don't think having his picture so prominent in the advertising is really sending the right message.

Posted by: taupecat | August 10, 2010 10:01 AM | Report abuse

Curiously, two of the three people on that billboard talk for a living, and the third has yet to play in an actual game for this team. Enough talk? That's all these guys have done so far!

Posted by: yatesc1 | August 10, 2010 10:02 AM | Report abuse

Nice campaign, but in reality, most people can't afford club seats.

Posted by: linroy62 | August 10, 2010 10:40 AM | Report abuse

I've noticed the Skins using a lot of old logos and artwork with their advertising lately. Hope this means they are changing the uniforms!

Posted by: essex03 | August 10, 2010 10:41 AM | Report abuse

Snyder shot himself in the foot. His greed has led to the club seats to become so overpriced that no one can afford them.

Posted by: poguesmahone | August 10, 2010 10:44 AM | Report abuse

I've never seen the image of a General Manager used in a marketing piece. Too funny. Hurry up and buy club seats so you can watch Bruce Allen...walk around on the sidelines before the game. What would happen if they used Snyder's image??? People would throw bricks at it.

Posted by: dbunkr | August 10, 2010 10:56 AM | Report abuse

Bruce being there is their way of being in touch with the glorious past. And since it's a new regime they have done nothing yet, hence the look back and the look forward.

Posted by: kelanth | August 10, 2010 11:10 AM | Report abuse

At least Dan was smart enough to know not to put his face on the billboard if he really wanted to sell some tickets.

Posted by: walkdwalk | August 10, 2010 11:21 AM | Report abuse

But I thought we had a 50 year waiting list for season tickets?? This is the first time in years that I have seen marketing to purchase season tickets... what I find funny is that the common middle income family can't afford club seats but they are throwing up a billboard promoting club seats off NY ave??... Oh I see, this same billboard would be an eye sore off river road in potomac :)

Posted by: rvanags | August 10, 2010 11:24 AM | Report abuse

Snyder shot himself in the foot. His greed has led to the club seats to become so overpriced that no one can afford them.

Posted by: poguesmahone | August 10, 2010 10:44 AM | Report abuse

Average price of premium ticket at Fed Ex: $254

Average price of premium ticket in Houston:
$260

Average price of premium ticket in Tampa Bay:
$295

Average price of premium ticket in Chicago:
$312

Average price of premium ticket in Dallas:
$340

Average price of premium ticket in New York:
$390

Average price of premium ticket in Denver:
$356

Average price of premium ticket in New England:
$566

Just so we're clear, here is my point: you and most Redskins fans who attack Dan Snyder don't really care about the facts. You are convinced Dan Snyder is an evil man and are going to make accusations about him regardless of whether those accusations are supported by reality or not.

Posted by: Barno1 | August 10, 2010 11:35 AM | Report abuse

Oh I see, this same billboard would be an eye sore off river road in potomac :)

Posted by: rvanags | August 10, 2010 11:24 AM | Report abuse

So now Dan Snyder is protecting the rich folks in Potomac from such eye sores? Hah, that's a new one.

Oh wait, there are no billboard permitted on river road in Potomac. Meh, who cares about reality...let's just find new ways to attack Dan Snyder shall we.

Posted by: Barno1 | August 10, 2010 11:42 AM | Report abuse

Barno1 = Vinny Cerrato


TRUTH!!!!!!!!!!!!

Posted by: vmrg1974 | August 10, 2010 12:35 PM | Report abuse

Average price of premium ticket at Fed Ex: $254

Average price of premium ticket in Houston:
$260

Average price of premium ticket in Tampa Bay:
$295

Average price of premium ticket in Chicago:
$312

Average price of premium ticket in Dallas:
$340

Average price of premium ticket in New York:
$390

Average price of premium ticket in Denver:
$356

Average price of premium ticket in New England:
$566

Just so we're clear, here is my point: you and most Redskins fans who attack Dan Snyder don't really care about the facts. You are convinced Dan Snyder is an evil man and are going to make accusations about him regardless of whether those accusations are supported by reality or not.

Posted by: Barno1 | August 10, 2010 11:35 AM

Barno1, while I haven't posted comments here about Snyder, I have been critical of him when discussing with friends. So I guess I can take a small slice of humble pie here. Your point is well said. Just curious, what is your source on the ticket prices?

Snyder has spent money and been aggressive trying to do whatever he can to win, so I'll give him credit for that, but many of his actions have alienated the fanbase: no signs at the stadium, making "little old ladies" pay for seats during the recession, among other injustices. So he is not without faults. I think he has things going in the right direction, which I would guess is why he put Bruce Allen on the billboard.

Posted by: mj25 | August 10, 2010 12:43 PM | Report abuse

barno1, define what a "premium ticket" includes in all of those cases.

these can vary widely. premium tickets dont include parking the the skins case, so add another $35 to that total.

overall your prognosis, while correct on the surface, is skewed.

the FCI is more accurate measure of what a game w/ 4 tickets, 2 beers, two beers, four soft drinks, four hot dogs, parking for one car, two programs (or gameday magazines) and two adult-sized caps costs on average.

Skins come in 6th in that list, about 50buxx over the NFL average. we do, however, haveto give your boy-toy Snyder some credit for this year, Skins were only 1 of 4 teams that did not increase ticket prices this year. probably after realizing that after years of gauging his fans for $$$ with a putrid product on the field to show for it could only go so far.

Posted by: vmrg1974 | August 10, 2010 12:43 PM | Report abuse

Here's my source:

http://teammarketing.com.ismmedia.com/ISM3/std-content/repos/Top/News/nfl%20fci%202009.pdf

Note that it's from 2009--and while the Redskins have not raised ticket prices this year, several other NFL teams have.

Posted by: Barno1 | August 10, 2010 2:16 PM | Report abuse

I've said this before on here but guess some people missed it...

The average price for a family of four to go to a game in Dallas is $760, nearly twice what it is for the Redskins. Why don't Redskins fans blame capitalism and the free market--even though they'd still sound like lunatics--instead of blaming Dan Snyder.

The average cost to take a family of four to an NFL game is $412. The average cost to to take a family of four to a Redskins game is $441: a difference of a whopping $28.

The average price of an NFL ticket is $75. The average price of a Redskins ticket is $79: a difference of a whopping $4.

The average price of a beer at an NFL stadium is $6.80. The average price of a beer at Redskins games is $7: a difference of a whopping 20 cents

The average NFL ticket price went up over 4% last year. The Redskins did not raise their prices.

But yeah, Dan Snyder is so much more greedy than the average NFL owner.

Posted by: Barno1 | August 10, 2010 2:23 PM | Report abuse

What's interesting is that we're seeing this ad campaign for club seats in a year where Snyder essentially reduced the club level by around 20 percent by getting rid of the end zone club seats.

Posted by: Brian53 | August 10, 2010 2:28 PM | Report abuse

Snyder's problem is that he allowed his ticket agents to sell upwards of half of the lower bowl seats to ticket brokers who in turn sell them to non-Redskins fans and we get out cheered in our own stadium. Then Wilbon says that we have fans selling their tickets to out-of-towners.

Well when Rice and Smith were pushed into the Hall maybe 40% were Cowpi fans, 40% 49ers and 10% of the rest and of those most of them probably were Skins fans.

So Wilbone!!! where were all of the 49ers & Cowpi fans?? HUH?

When both were announced the applause & cheering lasted maybe a little over a minute. When Monk & Green were announced they got 5 1/2min & 3min respectively. The Skins fans would not let Berman do his spiel until they were done.

Posted by: rillbizi | August 10, 2010 2:33 PM | Report abuse

Nice to see Barno has taken a time out from Monica Lewinsky-ing his best buddy Dan Snyder to make another appearance today.

Barno, just make sure to drop your clothes off at the dry cleaner after you're done servicing Danny Boy.

Posted by: Poopy_McPoop | August 10, 2010 2:34 PM | Report abuse

Good one Poop

Posted by: Barno1 | August 10, 2010 2:44 PM | Report abuse

I actually went to an event last week for potential club seat buyers. They were offering them at a %25 discount. Free munchies and beer were included, and you couldn't take 2 steps without a rep asking you if you has signed up for a package. They even got their vice-president of marketing, their radio announcer, AND Bruce Allen to try and hype things up. I wore a Nats shirt (because I hate Snyder) and took crap for it from Bruce Allen. My dollars will go to the Nats, not Danny and the Deadskins.

Posted by: futbolclif | August 10, 2010 3:44 PM | Report abuse

Watching on 50 inch plasma= 0.00
12 pack of beer= 7.00
my own bathroom=0.00
watching people take 2 hrs to go home after a lost= priceless

Posted by: soefinmad | August 10, 2010 4:25 PM | Report abuse

Barno hearts Danny.

Posted by: jpfterps | August 10, 2010 4:38 PM | Report abuse

I actually went to an event last week for potential club seat buyers. They were offering them at a %25 discount. Free munchies and beer were included, and you couldn't take 2 steps without a rep asking you if you has signed up for a package. They even got their vice-president of marketing, their radio announcer, AND Bruce Allen to try and hype things up. I wore a Nats shirt (because I hate Snyder) and took crap for it from Bruce Allen. My dollars will go to the Nats, not Danny and the Deadskins.

Posted by: futbolclif | August 10, 2010 3:44 PM | Report abuse

So.....basically you are a freeloader.

Posted by: Barno1 | August 10, 2010 5:08 PM | Report abuse

Don't hate the player, hate the game Barno.

Futbolclif did nothing wrong yet you in your Dan Snyder, ball-coddling/massaging, feel the need to jump on this guy.

Blow it out your rear end Captain Chaos Jersey guy.

Posted by: Poopy_McPoop | August 10, 2010 6:12 PM | Report abuse

The comments to this entry are closed.

 
 
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