Ovechkin's CCM ad outtakes
Later this week, CCM will announce the release of its new U+ Crazy Light skate, billed as the industry's most customizable skate. The release will be accompanied by a marketing campaign built around Alex Ovechkin, with print and TV elements.
Ovechkin's first ad for the campaign will also come out later in the week -- though you can already view it here -- and it comes with outtakes. Yahoo's Greg Wyshynski posted some fake-ish but funny outtakes last week, but the actual outtakes are even funnier.
They feature Alex's head in a bag, and Alex laughing merrily from inside some sort of box, which later became the school locker pictured above.
Posted by: bmschumacher | September 30, 2010 2:20 PM | Report abuse
Posted by: KAS2 | September 30, 2010 2:20 PM | Report abuse