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Redskins-Cowboys sets Sunday Night ratings record


(By John McDonnell - TWP)


I recently mentioned how the Redskins preseason games were achieving massive television ratings in this market, attracting way more viewers than the most-watched Nats and Caps games, for example. Then Sunday night happened.

In the D.C. market, Cowboys-Redskins scored a 37.2 rating and a 57 share, according to Nielsen overnight data. That means more than half of the television that were on in this market were tuned into that game. That also means that about 869,000 households in this market were watching the game.

And that also means that the next 17,000 items I write will be about the Redskins.

(As always, I acknowledge that comparing a football game on broadcast TV to a hockey or baseball game on cable is like comparing Wade Phillips's head to a turnip, but just for the record, the best-ever Caps rating on CSN was an 8.1, and the best-ever Nats rating on MASN was a 7.1)

Sunday's game actually drew a higher rating and share in Dallas (39.6/58) than in Washington, but the list of the top 10 metered markets was dominated by the Redskins' footprint. Richmond earned the fourth-biggest rating (32.1), Norfolk was fifth (30.5), Baltimore eighth (22.6) and Charlotte -- which still has a surprising number of Redskins fans -- was ninth (21.6).

Nationally, the game attracted a 16.6 rating, up 24 percent over last season's Sunday Night Football opener and the best overnight in the SNF franchise's history. It was also the highest rated Sunday or Monday night primetime opener in 13 years.

Of course, five of the top 10 Sunday Night Football ratings have been recorded after Cowboys games, so the Star was probably primarily responsible for the national success.

By Dan Steinberg  |  September 13, 2010; 12:01 PM ET
Categories:  Media , NFL , Redskins  
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Comments

Are we certain that the Redskins didn't add 90,000 to the DC ratings for the HD video screens inside FedEx?

Posted by: dcborn61 | September 13, 2010 1:14 PM | Report abuse

I didn't know Santino Quaranta was a Cowboys fan....

Posted by: Juan-John1 | September 13, 2010 2:39 PM | Report abuse

Steinberg: comparing ratings on a regular network like NBC to those on a cable television network IS stupid. So why do you do it?

Posted by: poguesmahone | September 14, 2010 11:37 AM | Report abuse

Not at all surprised by this.

Everyone's curious about the Redskins including Dallas.

The reasons:

-new GM
-new Coach
-new QB
-new 3 OL starters
-new 3-4 defense
-sickening fascination with Haynesworth

and...

-GOLD pants!!!

Posted by: RedCherokee | September 14, 2010 1:17 PM | Report abuse

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