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Redskins eighth in Fan Cost Index

The Redskins announced last January that they wouldn't be raising ticket prices for the fourth straight year, and as a result, the team's Fan Cost Index is also unchanged.

The NFL's average FCI -- a Team Marketing Report measure that includes "the price of four average-price general tickets, two small draft beers, four small soft drinks, four regular-size hot dogs, parking for one car, two game programs and two least-expensive, adult size adjustable caps" -- is $420.54. The Redskins, for the third straight year, come in at $441.43, which ranks eighth in the NFL. They are one of only nine teams above the league average, six of which made the playoffs a year ago.

I've had some local sports executive suggest that Team Marketing Report's data aren't always accurate, but these reports (which are PDFs, and can be seen here) are often cited, anyhow. More nuggets from this year's report, which came out late last week:

* The Redskins' average ticket price is $79.13, which ranks ninth in the NFL.

* The Redskins' average premium ticket price is $254.56, which also ranks ninth.

* The report says the cheapest draft beer at FedEx Field costs $7. Fourteen teams have a more expensive cheapest beer.

* The report says the cheapest soft drink at FedEx Field costs $4. Seventeen teams have a more expensive cheapest soft drink. (It's worth noting that the cheapest beer and soft drink are of different sizes in different stadiums, and the Redskins are on the bigger end, so their per-ounce price should be even lower than these rankings.)

* The report says a FedEx Field hot dog costs $5. That's good for a six-way tie for the fifth-most expensive NFL hot dog.

* The team probably fares worst in the parking category. FedEx Field parking runs $35, which is well above the league average of $25.92. Only five teams have more expensive parking.

By Dan Steinberg  | September 21, 2010; 1:19 PM ET
Categories:  Redskins  
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Comments

How many other teams have added tons of obstructed view and standing room only tickets which help to bring down the average cost?

Posted by: GeorgeTowner2 | September 21, 2010 1:36 PM | Report abuse

How many other teams have added tons of obstructed view and standing room only tickets which help to bring down the average cost?

Posted by: GeorgeTowner2 | September 21, 2010 1:36 PM

The standing room tickets cost $152 - that's not bringing the average down. I think the obstructed view cost more than the average too.

FedEx just has tons and tons of 400 level seats, that's what brings the average down to $79.

Posted by: Kev29 | September 21, 2010 2:34 PM | Report abuse

Why do these cost indexes always include buying a couple of caps? Since when is the purchase of a new set of headwear mandatory for attendance at a sporting event?

Posted by: FeelWood | September 21, 2010 3:25 PM | Report abuse

Obstructed view were $50 when I purchased them 3-4 years ago.

Also, $4 drink? As far as I know, there is only $5 regular cup and $6 souvenir cup.

Posted by: CByrd1 | September 21, 2010 3:25 PM | Report abuse

I don't know about the rest of you, but I cannot afford paying nearly 450 dollars for one afternoon of entertainment.

Like always, I will be watching from my couch.

Posted by: ericroks | September 21, 2010 3:33 PM | Report abuse

Thank you Steinberg for reporting these facts. It's worth noting these numbers to quiet down the infantile Redskins fans who spew asinine attacks at Dan Snyder for the cost of everything. As these numbers show, the costs of everything from tickets to beer to sodas is not vastly over-priced compared to the rest of the NFL--contrary to what many on these blogs have come to believe. And considering the DC metro area has one of the highest costs of living in the country and real estate here is so much more expensive than most places in the country, it's nice to know our ticket prices don't reflect that in a big way.

And I, for one, am grateful the team has not risen ticket prices in 4 years

Posted by: Barno1 | September 21, 2010 4:16 PM | Report abuse

...out of 32 teams, there are 24 who provide cheaper gameday experiences.

Just sayin'.

Posted by: ericroks | September 21, 2010 4:38 PM | Report abuse

Don't forget, Club (premium seats) go up either 3% or 6% (depending on length of sentence, I mean plan) per year. So while Danny B may not raise general admin seats, he can recoup a lot through premium yearly seat increases.

Posted by: bbmcoachk | September 21, 2010 5:43 PM | Report abuse

Restricted View Seats have 3 different prices, $29, $54, and $79.

Where is the $7 beer? I've only ever seen $8 beer, of course, I normally buy from the guys walking the aisles.

There are 2 views as far as ticket prices. You can say, we are competitive vs the rest of the NFL especially given our market (DC Area). Or you can say that our tickets are over priced based on our teams performance, 1 div title since '91, 1 playoff win since '91. Additionally, every team that has a greater ticket price has a newer stadium.

But the real way to see if our tickets are overpriced is to try and sell some upper level Redskins tickets for face value. Out on the open market, you won't get many takers unless it's for Dallas. Even for the Eagles or Giants, it really depends on what is happening with the team. Try and even get close to face value for say the Bucs in December. Oh, and don't get me started on the pre-season "tax". Of course, that's a problem throughout the NFL.

My opinion? The lowers are close to fair, maybe a bit over priced, but not much. Parking, given the location of the stadium, is overpriced. The uppers are no doubt over priced. I don't care what they charge in Dallas, New England, etc., the Redskins are trying to sell season tickets at more than what most people are willing to pay. Of course, there is a 100k waitlist and all the games are soldout...hahahahaha

Posted by: matt555 | September 21, 2010 6:16 PM | Report abuse

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