Tom Green Unleashes the Fury in a Caps jersey
For several years now, Caps fans have risen to their feet late in the third period and screamed "Unleash the Fury" along with Tom Green, as the culmination of the team's late-game rally video. Saturday night, the Tom Green who screamed inside Verizon Center happened to be about 15 pounds heavier, and wearing a red Mike Green jersey. (Video below.)
How did this happen?
Well, Michael Wurman was hired as director of game entertainment and TV production last season, he immediately thought about trying to integrate Green into the team's Unleash the Fury sensation, which has produced posters and t-shirts and personalized jerseys and other bits of Fury. He reached out to Green's team, but never heard back. As the playoffs approached, Wurman sent a message through Green's Web site, and lo and behold, he soon got a phone call from Green's agent, who passed him on to Green's publicist.
It turned out the comic was coming to D.C. in the late spring, and so Wurman crafted a plan to get Green inside the building for a playoff game. Alas, the Caps were eliminated before Green's scheduled visit.
In late July, though, Green had a gig at the D.C. Improv, and so the effort was renewed, and everyone agreed this was the time. Wurman and his crew went to the Improv with the Mike Green jersey and a guitar to mimic the original scene, and within 30 minutes they had what they needed. Their version of the scene starts with a wider shot than the original, so that the Caps logo and red jersey are immediately apparent, but other than that, it's a pretty close match.
All they asked of Green was to play it coy with the media, and not give away the video before it aired, and during an interview with DCist Green complied:
You're sort of an important part of D.C. sports lore. I don't know if you know but...
Unleash the fury!
You got it. Would you ever have imagined?
I hope to come to a game this year. People have sent me videos of it on You Tube. It looks like a lot of fun. And I want people to come out to the Improv and unleash the fury [this] weekend. I actually do "unleash the fury" live in my show as it is in the movie Road Trip.
The team is still attempting to arrange an in-person Verizon Center visit from Green during the regular season, and possibly again during the playoffs. Green is from Ottawa, and someone asked whether the Senators would feel betrayed by his being so involved with the Caps.
"Hey, they should have asked me first," he said.
As for why the Caps have continued to pursue such Unleashing, I'll let Wurman explain.
"We've been asked a lot of times, even before I was here, when is Tom gonna get here, when is he gonna come to a game," he told me. "People really seem to dig it, and that's what it was supposed to do: here's a new take on something that's now a few years old. Our intention was never to change the essence of the scene, but let's make the signature moment ours."
Posted by: fushezzi | October 11, 2010 3:30 PM | Report abuse
Posted by: Poopy_McPoop | October 11, 2010 7:00 PM | Report abuse
Posted by: Grooven | October 12, 2010 9:41 AM | Report abuse
Posted by: Monty2 | October 12, 2010 1:43 PM | Report abuse