Leonsis says he'll never market the Miami Heat
Ted Leonsis, Nov. 3, asked on 106.7 The Fan whether he's interested in the Miami Heat's progress:
"Nope. I'll never ever market our team and [ask fans to] come to our arena to see someone else play. I think we have enough stars that can shine, and I want to build total loyalty and empathy and love for our players and our franchise."
Susan O'Malley, Dec. 8, 1992, asked by the Washington Times about her marketing strategies:
"We used to completely ride the coattail of the NBA but this year we're trying to merge the two and focus on our veterans as well....The success of the NBA is the league itself....But I think next year you'll see a lot more emphasis on the Bullets and a lot less on the NBA. What happened is over the summer, it was hard to tell what kind of team we would have. We didn't know if Tom Gugliotta was going to play for us. We'll have a Tom Gugliotta growth chart on April 25. As the season progresses, you'll see more Bullets. We want to promote our veterans, Pervis Ellison, Harvey Grant, and Michael Adams."
Washingtonian, Sept., 1992:
Few people loved the Dream Team more than Susan O'Malley.The gold-medal-winning US basketball team of NBA all-stars was a godsend for Washington Bullets president O'Malley, whose job includes the unenviable task of enticing people to buy tickets to see the Bullets, a mediocre team with no big stars.Boston Globe, March, 1992:
Which explains why the team's season-ticket promotions over the summer barely mentioned the Bullets. Instead, radio spots encouraged listeners to see the Dream Team at the Capital Centre. When fans called to find out when the all-stars would be in town, they were told ''one at a time''--when each player's team played the Bullets. Some people hung up, but enough bought a fifteen-game package featuring Charles Barkley, Michael Jordan, and Larry Bird to give the team its best summer sales ever. Joked O'Malley: ''We're going to see if they can do the Olympics every two years.''
Like many struggling teams, the Bullets sell the NBA. "Come see Michael Jordan!" "Come see Larry Bird!" Maybe you'll get swept up and want to come back again when the Charlotte Hornets are in town and thousands of seats are available. "If I can get them in here, even for free," O'Malley says, "I can usually get them to come back."
Posted by: simplewords999 | November 3, 2010 12:34 PM | Report abuse
Posted by: lgm6986 | November 3, 2010 1:00 PM | Report abuse
Posted by: skins_fan_22 | November 3, 2010 1:03 PM | Report abuse
Posted by: richs91 | November 3, 2010 1:34 PM | Report abuse
Posted by: dontknowdiddley | November 3, 2010 1:37 PM | Report abuse
Posted by: oldskul | November 3, 2010 2:36 PM | Report abuse
Posted by: doubleuefwhy | November 3, 2010 2:58 PM | Report abuse
Posted by: dbunkr | November 3, 2010 3:41 PM | Report abuse
Posted by: WallyWutMD | November 3, 2010 4:39 PM | Report abuse
Posted by: justmy2 | November 3, 2010 4:56 PM | Report abuse
Posted by: kahlua87 | November 3, 2010 5:34 PM | Report abuse
Posted by: sec231 | November 3, 2010 5:41 PM | Report abuse
Posted by: boricuabopper | November 4, 2010 11:21 AM | Report abuse
Posted by: joemdavis55 | November 4, 2010 11:28 AM | Report abuse