The John Riggins Signature Series Pick-Up
There's a long proud history of people posting remarkable old John Riggins ads for Ford trucks. See, most notably, this one of Riggins rapping. Riggins himself recently added another one to the Internet, featuring the 1983 John Riggins Signature Series Pick-Up, done in burgundy with gold inlaid wheels and gold pin-striping and his signature on the side (though not actually this signature, obviously.)
Were any of these actually sold? Not sure, but Riggins discussed the campaign when it first started airing. Via The Post archives:
Nowadays, you see Riggins on commercials, for Ford and a local law firm. Such work prompts offensive guard Mark May to wonder aloud, "Can you imagine how much that law firm must have paid Riggo to get him to sit there in a three-piece suit and smile?"
And Riggins said, "Why did I do the commercials? I did them for my kids. One of these days, they'll probably want to go to college....This (the television commercials) wouldn't have been possible if we hadn't won the Super Bowl last year. So I have a chance to pick up some extra income. Anyway, I thought I looked pretty good in my three-piece suit."
At least one of Riggins's spots for D.C.-area Ford dealers won a National Automobile Dealers Association/Television Bureau of Advertising Award. And the fact that he drove a pickup made it to the lede of a WaPo trend piece about pickup trucks going from the country into the city. Here's the ad he just uploaded:
Posted by: armchairlinebacker | November 22, 2010 8:30 PM | Report abuse
Posted by: stevie_in_gp | November 23, 2010 12:28 AM | Report abuse
Posted by: innis3 | November 23, 2010 8:55 AM | Report abuse
Posted by: stevorama1 | November 23, 2010 11:10 AM | Report abuse
Posted by: stevorama1 | November 23, 2010 11:15 AM | Report abuse
Posted by: doggydodo | November 26, 2010 7:59 AM | Report abuse